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Marketing: Strategic Planning and Analysis
Nano Training

CPD QS Accredited | Bite Size Course Materials | Quick Access | Easy to Learn | 24/7 Expert Support

Summary

Price
£24.99 inc VAT
Study method
Online, On Demand
Duration
0.9 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
  • CPD QS Certificate - PDF - £4.99
  • CPD QS Certificate - Hardcopy - £9.99
Additional info
  • Tutor is available to students

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Overview

Behind every successful campaign lies strategy—decisions about where to compete, how to position, and how to measure progress. This course introduces you to the essentials of strategic planning, beginning with the frameworks that help organisations clarify vision and objectives. You’ll then learn how analysis—both strategic and marketing—guides choices about markets, competitors, and resources.

From there, you’ll explore the practical side of planning: setting priorities, aligning resources, and developing actionable marketing strategies that connect directly to business goals. The training highlights how to segment markets, target specific audiences, and position your offer with clarity, making sure your message stands out in crowded spaces.

By the end, you’ll have the confidence to move from theory into practice—building strategic plans, analysing data with purpose, and creating marketing approaches that resonate. Marketing: Strategic Planning and Analysis equips you with the mindset and tools to turn plans into measurable results.

Don’t hesitate any longer – Enrol now!

After completing this Marketing: Strategic Planning and Analysis course, you will be able to:

  1. Comprehend the fundamentals of strategic planning in marketing.
  2. Conduct thorough strategic and marketing analysis.
  3. Develop and implement a strategic marketing plan.
  4. Master market segmentation, targeting, and positioning.
  5. Identify and respond to key market trends.
  6. Create impactful marketing campaigns tailored to specific audiences.
  7. Evaluate the effectiveness of marketing strategies.
  8. Adapt marketing plans to evolving market dynamics.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD QS Certificate - PDF

Digital certificate - £4.99

Get a CPD QS PDF certificate at an affordable price of £4.99 only.

CPD QS Certificate - Hardcopy

Hard copy certificate - £9.99

Get a CPD QS Hardcopy certificate at an affordable price of £9.99 only.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

6
sections
6
lectures
0h 54m
total

Course media

Description

"Marketing: Strategic Planning and Analysis," CPD QS Accredited, is an in-depth course designed to empower marketers with strategic insight and analytical skills. It begins with the basics of strategic planning, moving into detailed marketing analysis methods. Participants will learn to develop strategic marketing plans that align with business objectives, focusing on market segmentation, targeting, and positioning to maximise impact. The Marketing: Strategic Planning and Analysis course emphasises practical skills in analysing market trends, consumer behaviour, and competitive landscapes. It provides a framework for creating adaptable and successful marketing strategies, ensuring participants can navigate the complex marketing environment and drive sustainable business growth.

Course Completion Certificate

Once you've completed the Marketing: Strategic Planning and Analysis course, you will immediately be sent a free PDF certificate from REED. You can also choose to receive a CPD QS PDF/Hardcopy certificate. Prices for CPD QS certificates are as follows:

  • PDF Certificate: £4.99

Email delivery of printable/shareable PDF certificate.

  • Hardcopy Certificate: £9.99

Professionally printed certificate delivery.

Who is this course for?

The Marketing: Strategic Planning and Analysis course is open for anyone and ideally for:

  • Marketing professionals seeking to enhance their strategic planning and analysis skills.
  • Business managers aiming to develop effective marketing strategies for their organisations.
  • Entrepreneurs looking to gain insights into market dynamics and optimise their marketing efforts.
  • Students pursuing a career in marketing or business administration.
  • Individuals interested in understanding the strategic aspects of marketing and its impact on business outcomes.

Requirements

The Marketing: Strategic Planning and Analysis course is open to everyone and has no formal entry criteria.

Career path

After completing this Marketing: Strategic Planning and Analysis course, you can pursue any of the following career paths:

  • Marketing Manager - Annual Salary: £40,000 - £70,000
  • Market Research Analyst - Annual Salary: £25,000 - £45,000
  • Brand Manager - Annual Salary: £35,000 - £60,000
  • Digital Marketing Strategist - UK Annual Salary: £30,000 - £60,000

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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