Marketing Psychology - Endorsed Certificate Course (TQUK - Training Qualifications UK)

Marketing Psychology Online Course.100 Hours Endorsed Certificate Course (TQUK - Training Qualifications UK).

What makes someone buy a product? How can you utilize this in your business? When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind. This is a basic introduction course to understanding the human mind when buying a product.

Benefits of an ADL Endorsed Course?

Endorsed courses are skills based. They have been evaluated and approved by an independent awarding body such as Training Qualifications UK (TQUK).

What makes ADL’s Endorsed courses different?

• Flexible Self-Paced Learning– adjust your learning around your home and work commitments
• Start and Finish at any time
• Courses globally and industry relevant
• Practical Component at the end of most lessons.

Allocated your own tutor relevant to your subject. You can have as little or as much contact as you like with your tutor. They are there to support you all the way through.

This course is endorsed by TQUK -Training Qualifications UK, an OFQUAL awarding body.

Lesson Structure: Marketing Psychology BPS107

There are 8 lessons:

1. People as Consumers
   • Scope and nature of marketing
   • Reasons for marketing
   • Types of customers: loyal, discount, needs based, wandering, impulse
   • Economic, economic, personal, apathetic shoppers
   • Understanding reward options: rational, sensory, social, ego satisfaction
   • Influence on customers
   • Physical factors
   • Consumer problems
   • Attitudes
   • Beliefs
   • Affects
   • Behavioural intention
2. Market Segmentation
   • Geographic
   • Demographic
   • Age
   • Sex
   • Socio-economic
   • Geodemographic
   • Psychological segmentation
   • Segmentation by usage
   • Segmentation by benefit
   • Global segmentation
   • Entry into foreign markets
   • Total Product concept
   • Personal influences
   • Diffusion of new products
3. Internal Influences Perception & Personality
   • The senses: vision, hearing and smell.
   • Multi sensual marketing
   • Thresholds of awareness
   • Sensory adaptation
   • Selective perception
   • Perceptual distortion
   • Perceptual cues
   • Gestalt psychology
   • The Phi phenomenon
   • Subliminal perception
   • Product image and self image
   • Personality theory and application to marketing
   • The MMPI
   • The TATT
   • The Rorschach Ink Blot Test
   • Non Freudian and Freudian theories
   • Self theory
   • Self image marketing
   • Trait theory
   • Brand personality
   • Relationship segmentation
4. Internal Influences -Motivation and Awareness
   • Learning
   • Behavioural approach
   • Classical conditioning
   • Operant conditioning
   • Cognitive approach
   • Memory and marketing
   • Modelling
   • Motivation
   • Maslow's hierarchy of needs
   • Different motivations
   • Inertia
   • Involvement
   • Antecedents of involvement
   • Properties of involvement
   • Outcomes of involvement
   • Specific needs
   • Unconscious motivation
   • Creating needs
   • Semiotics
5. Social Influences
   • Understanding society
   • Family influences
   • Family changes
   • Family lifecycle
   • Households
   • Socialisation
   • Institutional affects
   • Consumer socialisation
   • Family consumer decisions
   • Roles
   • Conflict resolution
   • Changing roles
   • Social and developmental influences
   • Influences on children
   • Marketing and advertising
   • Small groups, Formal and informal groups
   • Membership and reference groups
   • Reference groups and consumer behaviour
   • Variability of products
   • Differences in consumer susceptibility
   • Influence of social class
   • Marketing and Consumer behaviour
   • Cultural influences, communication, ideals and actualities
   • Differences in culture: sub cultures, ethnicity, changes in culture
6. Consumerism
   • Why study the consumer
   • What is a consumer
   • History of consumerism
   • Changes in consumer experience
   • The supplier
   • Business ethics
   • International ethics
   • The market place
   • Consumer action
   • False and deceptive advertising
   • Methods of false advertising misrepresentation, insufficient details, price based methods etc
7. Communication and Persuasion
   • Attitudes and the concept of attitude to how attitudes form
   • How attitudes are changed
   • Practical applications for marketing
   • Message evaluation and selection
   • Message execution
   • Celebrity testimonials
   • What words sell
8. Deciding to Buy
   • Making a decision
   • Rational decisions
   • Heuristic Procedures
   • The decision making process -step by step
   • Merchandising
   • Trend toward home shopping

Each lesson culminates in an assignment which is submitted to the academy, marked by the academy's tutors and returned to you with feedback, any relevant suggestions, comments, and if necessary, extra reading.

Marketeers, Marketing Consultants, PR Consultants, Advertising Consultants

A pc or laptop with internet connection.

Marketing is used in every company, every industry, so career potential is unlimited. There are career tracks in marketing that you can follow. You can find many opportunities in marketing in the following categories:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations