Marketing Principles

Do You Want Long-Lasting Business Success?

The secret to success, especially in business, is great marketing! That’s why we’ve created this Marketing Principles course, so you can understand marketing and better satisfy the needs of your customers. This course is divided into 12 excellent modules, so you can build knowledge as you go. Become a master of the marketing environment, the international market place, consumer decision making and strategies for selling and pricing. As well as this, we provide key information on product marketing, managing and retailing, supply chain management and promotion and public relations. Our aim is to give practical knowledge which can be transferred into the work place.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

COURSE CURRICULM

Module 01 : Introduction to Marketing and Marketing Concepts

• Introduction to Marketing and Marketing Concepts

Module 02 : What are Competitive Advantage and the Marketing Environment?

• What Is Competitive Advantage?
• What is Marketing Environment?

Module 03 : How to Develop a Global Marketing Strategy and Consumer Making Process

• How to Develop a Global Marketing Strategy
• Consumer Decision Making Process

Module 04 : Guide to Business Marketing, Marketing Research and Product Marketing

• Guide to Business Marketing and Marketing Research
• Introduction to Market Segmentation and Product Marketing

Module 05 : New Product Development and Services Marketing?

• New Product Development and Marketing
• What is Services Marketing?

Module 06 : Marketing Strategies, Selling and Pricing Concepts

• Marketing Strategies Part 1
• Marketing Strategies Part 2
• Introduction to Selling and Pricing concepts

Course Description

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Upon successful completion of this course you will be awarded a Certificate in Marketing Principles.

Other Benefits

• High quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• Benefit of applying TOTUM Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

• This course would be suitable for those hoping to work in the marketing field.
• This course would also be useful for those setting up a business, or who already own a business.

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

• Marketing Executive – £23,364 per annum
• Marketing Manager – £32,984 per annum
• Digital Marketing Manager – £32,013 per annum
• Social Media Specialist – £20,503 per annum
• Communications Manager – £35,827 per annum
• Marketing Assistant – £18,383 per annum
• Online Marketing Specialist – £24,605 per annum

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