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MARKETING: MEASUREMENT & EVALUATION

Thomson Reuters Foundation

Summary

Price
£3,600 inc VAT
Or £300.00/mo. for 12 months...
Study method
Onsite
Duration
1 day
Qualification
No formal qualification

Overview

Ensuring activity stays within budget is crucial for all organisations and accountable marketing goes a long way towards managing the numbers. This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans, utilising appropriate metrics to assess both the efficiency and effectiveness of your strategy and tactics.

• Design appropriate marketing metrics (with relevant formulae)

• Develop marketing plans with the emphasis on implementation, evaluation and feedback • Measure the efficiency and effectiveness of strategic (customer) and tactical marketing (mix) activities – including digital/social media metrics

• Determine what works and what doesn’t and allocate your marketing budget accordingly • Establish links (statistical) between market activities, performance and results

• Create a ‘Marketing Dashboard’ or ‘Scorecard’ to focus effort and assess effectiveness and ROI

• Ensure that marketing is seen as accountable and adding value

Description

Participants completing this workshop will have the skills and confidence to develop a metrics-oriented approach that can help your organisation achieve more with the resources available. Marketing plan will become more efficient and effective, resulting in an improved return on marketing investment.

• Understanding the ‘what, why, how, who, when and where’ of marketing metrics

• Designing metrics (using a template) and calculating formulae

• Exploring value-oriented marketing (the value equation, customer, shareholder and brand value – including the new ISO10668 brand valuation standard)

• Strategic and tactical metrics workshop (client/customer/ consumer and marketing mix, including digital marketing)

• Metrics case study - identifying and integrating key metrics

• Using performance measurement frameworks, such as the

Who is this course for?

This workshop would benefit anyone involved in marketing activities but particularly those responsible for measuring and evaluating their marketing and expenditure.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing