Marketing Essentials
Classroom based workshop with study materials and tutor support included.
Pitman Training Essex and Suffolk
Summary
- Certificate of completion - Free
- Tutor is available to students
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Location & dates
Central London
London
WC1A2RP
United Kingdom
2 St Johns Court, Moulsham Street
CHELMSFORD
Essex
CM20JD
United Kingdom
Overview
Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.
CPD
Description
In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.
Topic One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.
Topic Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.
Topic Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.
Topic Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.
Who is this course for?
This workshop is designed for anyone with sales and marketing responsibilities within their organisation or who is looking to understand the fundamentals of this business critical topic.
Requirements
There are no prerequisites.
Career path
With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!
Questions and answers
Certificates
Certificate of completion
Hard copy certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
