Marketing - Endorsed Certificate Course (TQUK - Training Qualifications UK)

Marketing (Foundations) Online Course.100 Hours Endorsed Certificate Course (TQUK - Training Qualifications UK).

Learn the principles of Marketing Theory and Practice by Distance Learning online.

• Learn the fundamentals of Marketing basics
• Understand how to improve sales results
• Use this course to make yourself a valuable employee, add to your own business success, prepare for more advanced studies.

This course will help you to understand the marketing world and to sharpen your marketing skills.
All organisations need to market their product and or services. The foundation of all marketing INVOLVES...

• How to find customers
• Encouraging them to buy – why they need your products/services
• Selling
• Satisfying Customer Needs (making customers want to return)

The fundamental principles emphasized throughout this course is based on profitability and efficiency.

Benefits of an ADL Endorsed Course?

Endorsed courses are skills based. They have been evaluated and approved by an independent awarding body such as Training Qualifications UK (TQUK).

What makes ADL’s Endorsed courses different?

• Flexible Self-Paced Learning– adjust your learning around your home and work commitments
• Start and Finish at any time
• Courses globally and industry relevant
• Practical Component at the end of most lessons.

Allocated your own tutor relevant to your subject. You can have as little or as much contact as you like with your tutor. They are there to support you all the way through.

This course is endorsed by TQUK -Training Qualifications UK, an OFQUAL awarding body.

Marketing (Foundations) course online. Lesson Structure: Marketing (Foundations) VBS109

There are 10 lessons:

1. Marketing and the Business
   • What is marketing, and its significance
   • Considering alternative approaches to business & marketing
   • Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
2. Scope of Marketing Understanding basic economics (eg. supply & demand)
   • The difference between the potential market
   • Available market
   • Target market
   • Penetrated market for a product/service of your choice
   • Different advertising approaches
   • Controlling Growth,
   • Improving Results in Business, etc
3. Target Marketing
   • Understanding the market place
   • Stages that sellers move through in their approach to a market
   • What is targeting
   • Advantages of target marketing as compared to mass marketing and product-differentiated marketing
4. The Marketing Mix and Managing the Marketing Effort
   • Product, price, place, and promotion
   • Affects and interactions between marketing and other operations of a business.
5. Product Presentation and Packaging
   • Importance of product knowledge
   • Core, tangible and augmented products
   • Differences in packaging & presentation for different products.
6. Promotion Communication skills
   • Merchandising
   • Shop Floor Layout
   • Displaying Products
   • Signs
   • Understanding Selling and Increasing Sales
   • Sales Methods
   • Publicity Marketing,
   • Structuring an Advertisement or Promotion
   • Advertising budgets, etc
7. Product Pricing and Distribution Pricing
   • Profitability Ratios
   • Increasing Turnover, etc
8. Customer Service Methods of assessing customer satisfaction
   • Significance of Customer Service
   • Different types of customers in the market place and how best to approach each
   • Difference between selling, publicising, marketing and advertising, etc
9. Market Research
   • The research process
   • What to research
   • Surveys
   • Developing and conducting a market research program
   • Where to find useful statistics,
10. Organisations
    • Structures and Roles Business law
    • Financial Management
    • Business Structures
    • Business terminology, etc.

Each lesson culminates in an assignment which is submitted to the academy, marked by the academy's tutors and returned to you with feedback, any relevant suggestions, comments, and if necessary, extra reading.

Marketeers, Marketing Consultants, PR Consultants, Advertising Consultants

A pc or laptop with internet connection.

Marketing is used in every company, every industry, so career potential is unlimited. There are career tracks in marketing that you can follow. You can find many opportunities in marketing in the following categories:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations

Currently there are no Q&As for this course. Be the first to ask a question.