Hotel Management : Marketing and Advertising in Hotel Industry

Hotel Management Marketing and Advertising in Hotel Industry

Hotel Management.With so many Hotels all competing for the same business, why do some brands and establishments attract more guests than others? Quality of course plays a role, but the power of Marketing is not to be underestimated. A strong Marketing campaign can propel any brand of any size into the spotlight in an instant. If you know how to portray your business in an influential manner in front of the right audience, your success story writes itself. As such, your chosen approach to marketing and advertising could single handedly determine how your hotel performs. Identify your target audience and reach them with a strong influential message. After which, the rest pretty much takes care of itself.

This exclusive tutorial is idea for anyone working in Hotel Management, marketing or sales at any level. Study an overview of the contemporary hotel market, along with primary and secondary levels of demand, the hotel as a product and how to determine a hotel’s pricing structure. Explore a series of key advertising decisions, determining and creating specific advertising messages, marketing cooperatives and more.

Hotel Management Marketing and Advertising in Hotel Industry

Objectives

• Discuss the Hotel Market & its various Products
• Explore effective hotel marketing strategies
• Evaluate the value of Marketing Mix for Hotels

Programme Content

Topics:

• The Hotel Market
• Primary and Secondary Levels of Demand
• Potential Buyers for Accommodation and Catering Services
• The Hotel Product
• Hospitality Product Augmentation
• Hotel Pricing and Distribution
• Determining and Creating Specific Advertising Message
• Advertising Decisions
• Marketing Consortium or Cooperatives

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

No prior knowledge is required to take this course.

Hotel Management Marketing and Advertising in Hotel Industry

• Confident, self motivated and passionate individuals
• Hospitality workers seeking for CPD
• Hospitality staff looking to expand knowledge and skills
• Candidates looking to enhance their CVs
• Anyone interested to expand their knowledge

Hotel Management Marketing and Advertising in Hotel Industry

No prior knowledge is required to take this unit.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Hotel Management Marketing and Advertising in Hotel Industry

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