Marketing : Marketing Environment

Marketing Environment

The key to successful marketing lies in carefully and comprehensively considering all important factors. Far from existing in a vacuum, marketing strategies are required to take into account any number of internal and external influences. The wider marketing environment at the time a strategy is devised must be analysed in detail for the resulting strategy to be effective. From consumer trends to the latest innovations to the current habits of competitors and so on, there’s much to be taken into account when devising an effective marketing strategy. Given the fact that the marketing environment is constantly changing and evolving, marketers must be uniquely and consistently flexible and dynamic in their approach.

Discover how the marketing environment affects the development and implementation of marketing strategies with this exclusive tutorial. Study the specifics of the external environment and internal environment alike, along with situation analysis and micro/macro environmental factors. Learn how to work with a variety of essential data to create marketing strategies that work.

Marketing Environment

Objectives

• Discuss the meaning of marketing environment both in terms of micro environment and macro environment.

Programme Content

Topics

• Marketing Environment
• The External Environment
• Situation Analysis
• The Micro-Environment
• The Macro-Environment
• The Internal Environment

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Marketing Environment

• Business managers and entrepreneurs with desire to improve their abilities
• People working in PR, advertising and sales departments
• Anyone considering to start their own business
• Individuals looking to enhance their CVs
• Existing marketing professionals looking to develop their CPD

Marketing Environment

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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