Marketing : Marketing - Course

Marketing Diploma Level 4

Diploma in Marketing QLS Level 4. Additional CPD Accredited Marketing Certificate with 100 CPD points available with no extra study. This Marketing course comes with easy to understand e-learning study materials.

Endorsed Diploma of Achievement in Marketing . Marketing Diploma course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector. Marketing Diploma is a comprehensive programme designed to give students a competitive edge in this exciting field.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Quality Licence Scheme

This Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Marketing Diploma Level 4

Course Benefits

• Full Tutor Support
• Self Paced, No Fixed Schedules
• Available to Students anywhere in the World

Course Syllabus

This Marketing course consists of following units:

Unit 1 - Introduction to Marketing

This Marketing unit covers the following key topics:

• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing
• Plus more

Unit 2 - Marketing Environment

This Marketing unit covers the following key topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment
• Plus more

Unit 3 - Markets and Market Segmentations

This Marketing unit covers the following key topics:

• Market Types and Characteristics
• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets
• Requirements for Segmenting a Market
• Bases of Segmenting Organisational Markets
• Types of Buying Situations
• Plus more

Unit 4 - Consumer Behaviour

This Marketing unit covers the following key topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour
• Demographic Factors and Life-Cycle Stage
• Cultural Factors
• Consumer Buying Process
• Plus more

Unit 5 - Market Research

This Marketing unit covers the following key topics:

• The Research Process
• Approaching Respondents
• Interview Technique
• Quantitative Data Analysis
• Plus more

Unit 6 - Marketing Planning

This Marketing unit covers the following key topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies
• Monitoring and Evaluating Marketing Performance
• Feedback Systems
• Plus more

Unit 7 - Product Development and Product Lifecycle

This Marketing unit covers the following key topics:

• Value of Product Innovation
• New Product Development
• Idea Vetting
• Concept Development and Testing
• Product Development and Marketing Strategy Development
• Market Testing
• Product Life Cycle (PLC)
• The Marketing Strategies at Different Stages of PLC
• Plus more

Unit 8 -Product Pricing Strategies

This Marketing unit covers the following key topics:

• The Function and Value of Price
• Pricing Objective
• Profit- Oriented Objectives
• Sales Volume-Oriented Objectives
• Types of Costs
• Other Elements of Marketing
• The Basic Methods of Price Determination
• Break-Even Analysis and Target-Profit Pricing
• Plus more

Unit 9 - Branding and Packaging

This Marketing unit covers the following key topics:

• Branding
• The Meaning and Importance of Branding
• The Brand Name versus Trade Mark
• Societal View
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Functions of Packaging
• Cost Effectiveness
• Criticisms of Packaging
• Plus more

Unit 10 - Promotion Mix

This Marketing unit covers the following key topics:

• The Meaning and Importance of Promotion
• The Communication Process
• Steps in the Communication Process
• Identifying the Target Audience
• The Concept of Promotion Mix
• Factors which Affect the Promotion Mix
• Marketing Channel and Promotion Strategy
• Plus more

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress

Support

When you enrol on this course you are assigned a personal expert tutor, to guide and encourage you throughout your studies with the College. Your tutor is your personal learning coach. He or she will be available throughout your distance learning course to give you help with specific issues, and help you through difficult topics. He or she will also provide you with detailed feedback on your distance learning assignments. Your tutor will keep in touch with you on a regular basis throughout your distance learning course to check on your progress and give you encouragement and advice.

You will also have access to our team of friendly Student Advisers who ensure that your distance learning course runs smoothly and are always ready to answer any questions or concerns you might have.

You may also choose to become a freelance marketing consultant or set up your own consultancy.

Assessment

You will be continually assessed throughout the course. Assessment will vary through question papers and projects. You will complete 10 modules on this course. After each lesson you will be required to complete a question paper, which you can either submit online or can send by post to your tutor. It is recommended that you submit it online as you receive your results more quickly in this way.

Marketing

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

Marketing

All courses here at BOLC are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study in your own time and at your own pace for a fully-accredited certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

Marketing

All you need is a computer with an Internet connection and the drive to succeed – BOLC takes care of the rest!

Marketing Diploma Level 4

No particular entry requirement.

Option 1

Marketing Diploma QLS Level 4 endorsed by Quality Licence Scheme

Certificate Fee: £95 + postal charges

Option 2

Marketing Diploma issued by BOLC

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£85 + postal charges

*Postage Charges: National £9, International £15

Marketing Diploma Level 4

You could be employed by a marketing agency or consultancy, or you could work for an in-house marketing department in all kinds of businesses or public sector organisations.

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