Marketing: Introduction to Marketing

Marketing Introduction

Nothing has greater influence on the success or otherwise of any organisation than marketing. Quite simply, the effectiveness of a brand’s marketing strategy will make or break the business as a whole. Strong and influential marketing can make extraordinary success stories of the humblest and most modest of start-ups. Marketing exists to paint a positive and authoritative picture of both your business and the products/services you offer. It also ensures that your target audience knows you exist in the first place. As one of the most critically important elements at the heart of every successful business, demand for skilled marketers on a global basis has never been higher.

This outstanding tutorial has been designed for business owners, managers and anyone working in marketing at any level. Study a broad overview of the contemporary marketing profession, along with a detailed breakdown of the marketing mix and the differences between selling and marketing. Learn the true value and importance of marketing as a whole and find out which kinds of careers are available as a marketer.

Marketing Introduction

Objectives

• Explain the meaning of the term marketing and various marketing concepts
• Describe the importance of marketing to the business, consumer and society
• Discuss the concept of marketing mix.

Programme Content

Topics

• Marketing Concept
• Production Concept
• Sales Concept
• Marketing Concept
• The Marketing Mix
• Difference between Selling and Marketing
• Marketing Jobs

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Marketing Introduction

• Business managers and entrepreneurs with desire to improve their abilities
• People working in PR, advertising and sales departments
• Anyone considering to start their own business
• Individuals looking to enhance their CVs
• Existing marketing professionals looking to develop their CPD

Marketing Introduction

No prior knowledge is required to take this course.

*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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