Marketing Brand Building through Social Media

How to Build a Brand using Social Media?

The course comes with easy to understand e-learning study materials.

In a sense, brand building is a marketing process like any other. A process by which you identify your brand’s USP, pinpoint your target audience and reach out to prospects with whatever message you see fit. Given that social media represents the single most powerful marketing platform in recent history, its value as a brand building platform cannot be overstated. Building and maintaining a successful brand is all about influence and reputation. Regardless of the nature of your business, your success will be determined by the way you are interpreted by others. By harnessing the power of social media, painting the perfect picture of your brand for your chosen target audience can be both achievable and affordable.

This advanced tutorial has been designed for business owners, senior managers and anyone interested in social media marketing. Explore a breakdown of the business branding process, along with how social media can be used to enhance image, influence and reputation. Learn how to devise an effective social media branding strategy, identify your social media audience and work with the most popular and powerful social media platforms in the world.

Marketing Brand Building through Social Media

Objectives

• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand
• Communicate effectively over social media

Programme Content

Topics:

• What is Branding?
• What is Social Media?
• What is Social Media Branding?
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Marketing Brand Building through Social Media

• Business managers and entrepreneurs with desire to improve their abilities
• People working in PR, advertising and sales departments
• Anyone considering to start their own business
• Individuals looking to enhance their CVs
• Existing marketing professionals looking to develop their CPD

Marketing Brand Building through Social Media

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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