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Fundamentals of Marketing Research Training Course


EduCBA

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online
Duration
5 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

1 student purchased this course

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Overview

Fundamentals of Marketing Research Training Course

  • 5+ Hours OF HD VIDEOS
  • Verifiable CERTIFICATION
  • Practical SKILLS DEVELOPMENT
  • Accelerate YOUR CAREER
  • Lifetime Access 24*7 Unlimited Access
  • Access through any device
  • Technical support
  • Mobile App Access

Fundamentals of Market Research:

This course is about interpreting research and research methods. It will summarize the fundamentals of doing research. This course will appeal to those of you who require an understanding of research approaches and skills, and importantly an capability to use them in your studies or in your professional lives.

Through this course we are going to understand the relevance & scope of research in management, the detailed process/steps that are involved in research. It involves understanding how to identify a research problem, defining the MR problems and preparing the research design. It will deal with management of data in relation to research which involves data collection methodology, primary data – collection methods / measurement, techniques, characteristics of measurement techniques, reliability, validity etc. and secondary data collection. We will dig into the various methods used for research such as library research, references – bibliography, abstracts, etc.

Description

Fundamentals of Marketing Research Training Course

Fundamentals of Market Research:

This course is about interpreting research and research methods. It will summarize the fundamentals of doing research. This course will appeal to those of you who require an understanding of research approaches and skills, and importantly an capability to use them in your studies or in your professional lives.

Through this course we are going to understand the relevance & scope of research in management, the detailed process/steps that are involved in research. It involves understanding how to identify a research problem, defining the MR problems and preparing the research design. It will deal with management of data in relation to research which involves data collection methodology, primary data – collection methods / measurement, techniques, characteristics of measurement techniques, reliability, validity etc. and secondary data collection. We will dig into the various methods used for research such as library research, references – bibliography, abstracts, etc.

Who is this course for?

  • Analytical mind
  • Passion to learn
  • A computer with internet connection

Requirements

  • Students
  • Professionals
  • Market Research analysts
  • Anyone who wants to learn research methodologies

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.