LinkedIn Advertising

Learn how to use LinkedIn Campaign Manager to create ads that can help you reach your customers on LinkedIn to drive awareness, consideration and conversion.

A person joins LinkedIn every two seconds, all adding to the 550 million plus global user base. Our LinkedIn Advertising course will give you all the skills you need to find your target audience within this global user base and create ads for awareness, consideration and conversion.

We will discuss the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.

You will learn how to budget and plan your campaigns, as well as how to optimise and use A/B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.

Our LinkedIn Advertising course is available at our training centre in The Shard, London. We also offer private training, which is ideal if you have a team who want to understand how to optimise campaigns through LinkedIn Advertising.

Learn how to run targeted LinkedIn Advertising campaigns that will help you gain new leads, drive brand awareness and grow your business.

You’ll leave the day having created and planned your own LinkedIn ads campaign and will understand how to optimise your campaigns to improve efficiency and meet business objectives.

Upon completion of the course you’ll walk away with the ability to:

• Describe who uses LinkedIn and why
• Target relevant audiences and build audience lists
• Create a LinkedIn campaign to meet business objectives
• Optimise your LinkedIn campaigns to improve efficiency
• Use Campaign Manager to report on the metrics that matter

Modules

Why do people use LinkedIn?

• Who is using LinkedIn?

Content Marketing on LinkedIn

• Why is content important?
• Creating content on LinkedIn
• SlideShare

LinkedIn Campaign Strategy

• Key Considerations for an Awareness Campaign
• Key Considerations for a Consideration Campaign
• Key Considerations for a Conversion Campaign

Targeting and Audiences

• Building Audiences natively in LinkedIn
• Building 1st and 3rd party audiences
• Defining Creative

Ad Types & Placements

• LinkedIn Ad Types
• Text ads
• Sponsored content
• Sponsored InMail
• Dynamic ads

Rules around Campaigns

• Rules around native audiences

Campaign Execution & Delivery

• Campaign Objectives
• LinkedIn Campaign Structure
• Conversion tracking
• Remarketing & Sequenced Messaging
• Lead Gen Forms
• A/B testing

Budgets and Planning

• Media Planning

Campaign Optimisation

• Analysing Data in Campaign Manager
• Optimisation
• Landing Pages
• Ad Relevancy Score

If you’re looking to maximise your results on LinkedIn then this is the course for you. Attendance of this course will give you the confidence to use LinkedIn Campaign Manager to create a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.

Certificate of completion

Digital certificate - Included