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Introduction to the effective use of social media

BPP Professional Education

Summary

Price
£42 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
CPD
1 CPD hours / points
CPD What's this?

Overview

The course provides an overview of business development and how to build a practical and realistic social media action plan. It will cover best practice on all of the main social media platforms and provide guidance of how they can be utilised on an individual and business level. It is suitable for anyone in business keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

CPD

1 CPD hours / points
Accredited by The CPD Certification Service

Description

Learning Outcomes:

On completion of this course, you will have a greater understanding of:

  • the current business development and marketing landscape for business
  • how to build an effective social media action plan
  • the goals and objectives when building a coherent social media strategy
  • how to develop a content marketing strategy
  • the correct social media channels for you and your business
  • how to build a compelling LinkedIn profile and harness the power of 'Social Selling'
  • how to use Twitter as part of your social media strategy
  • the benefits of using YouTube and Facebook
  • the importance of social media as part of a client management programme
  • how to measure the effectiveness of your social media strategy

Authored By:

David Bittiner trained and practised as a lawyer, before owning and operating his own successful hospitality business. Having spent 6 years as Head of Marketing and Business Development at a respected professional services firm, he is now an independent Business Development and Sales Consultant and Trainer. David has spent many years advising businesses from sole operators and start-ups to Multi nationals, on how to research and engage with new prospective clients online.

CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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