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INTERNET MARKETING STRATEGIES FOR BUSINESS


Vita Online Limited

Summary

Price
£199 inc VAT
Or £66.33/mo. for 3 months...
Study method
Distance learning
Duration
50 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

An internet marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company

receive an internal certificate via email on successful completion of this course

By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition

This course is accredited by the IANLPC , ensuring your course meets the highest standards possible

Study Options Available

Classroom based home learning or study, distance learning, flexible study, online supported study and professional workplace learning available. Study at home online, at work or a mix of both, at a time and place that fits your personal needs.

INTERNET MARKETING STRATEGIES FOR BUSINESS Programme can be studied as 2 day course or blended learning, class room and distance learning. Upon successfully meeting course requirements certification includes two certificates, an accredited certificate from IANLPC and Vita online learning and education

Objectives

Extend your knowledge in essential techniques & tools used for effective digital marketing

Demonstrate knowledge of practical strategies to help generate leads

Understand how to apply a digital marketing framework and plan to your business

Following this training course you will a better understanding of:

Essential digital marketing tools, the key channels and the underlying principles

How to put together a digital marketing plan / strategy

How to set objectives for your online marketing activity

Integrated search marketing strategies

How to run effective email marketing campaigns

Social Media marketing for business

Online display advertising networks and banner formats

Blogging & Online PR

Programme entry requirements

Initial Assessment. Create PEP / ILP

There are no formal entry requirements but participants will normally be practising managers, work in a leadership role, social media, marketing , program is ideal for marketing managers looking to update their skills, project and product managers, and anyone responsible for producing or executing a marketing plan

It is also a perfect opportunity for non-marketing professionals and business leaders in all functional areas to develop their marketing strategy around their customers, their products and services, their market, or their brand.

Course Overview

What is Internet Marketing?

What it Looks Like

Popular Strategies

Creating an Internet Marketing Plan Deciding on your niche, Creating an Info product, setting up a website,

selling on Facebook

Using Affiliates and Bloggers to sell your products

Selling Amazon Kindle Books

Membership Sites

Using webinars to sell your products

How to find the keywords your ideal customers are using to find you online

Learn how to blog successfully and how millions of small businesses are using blogging to drive lots of website traffic

How to use Facebook, the world's biggest social network, to laser target customers who already want to buy from you –

Leveraging What You Already Have

Making Our Way through the Marketing Process

Extending Your Influence through social media marketing

Content marketing: Creating engaging content

E-mail Marketing

Search Engine Optimisation (SEO)

What is SEO?

Understanding Search

The Search Engines

Optimising Keywords

Online PR & Blogging

Monitoring Search Engine Ranking

Advertising Online

What is Advertising?

Website conversion optimsiation

Mobile marketing & responsive websites

What digital tools should I use?

Monitoring Success – Digital Metrics & Analytics

Action planning

CERTIFICATION

We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.

We have specially designed the certification process so that you leave the course knowing you have a solid foundation and understanding of INTERNET MARKETING STRATEGIES FOR BUSINESS .

CERTIFICATION

We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.

We have specially designed the certification process so that you leave the course knowing you have an excellent understanding of INTERNET MARKETING STRATEGIES FOR BUSINESS .Whilst we will do everything possible to assist you in meeting our required standards, not every student meets our standards. So when you have our certificate, you know you’ve earned it!

If you have any questions about certification standards, just contact us.

The Vita Online Education INTERNET MARKETING STRATEGIES FOR BUSINESS is accredited and recognised by the following organisation: IANLPC

Course delegates are welcome

Description

An internet marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company

By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition

This course is accredited by the IANLPC , ensuring your course meets the highest standards possible

Study Options Available

Classroom based home learning or study, distance learning, flexible study, online supported study and professional workplace learning available. Study at home online, at work or a mix of both, at a time and place that fits your personal needs.

INTERNET MARKETING STRATEGIES FOR BUSINESS Programme can be studied as 2 day course or blended learning, class room and distance learning. Upon successfully meeting course requirements certification includes two certificates, an accredited certificate from IANLPC and Vita online learning and education

Objectives

Extend your knowledge in essential techniques & tools used for effective digital marketing

Demonstrate knowledge of practical strategies to help generate leads

Understand how to apply a digital marketing framework and plan to your business

Following this training course you will a better understanding of:

Essential digital marketing tools, the key channels and the underlying principles

How to put together a digital marketing plan / strategy

How to set objectives for your online marketing activity

Integrated search marketing strategies

How to run effective email marketing campaigns

Social Media marketing for business

Online display advertising networks and banner formats

Blogging & Online PR

Programme entry requirements

Initial Assessment. Create PEP / ILP

There are no formal entry requirements but participants will normally be practising managers, work in a leadership role, social media, marketing , program is ideal for marketing managers looking to update their skills, project and product managers, and anyone responsible for producing or executing a marketing plan

It is also a perfect opportunity for non-marketing professionals and business leaders in all functional areas to develop their marketing strategy around their customers, their products and services, their market, or their brand.

Course Overview

What is Internet Marketing?

What it Looks Like

Popular Strategies

Creating an Internet Marketing Plan Deciding on your niche, Creating an Info product, setting up a website,

selling on Facebook

Using Affiliates and Bloggers to sell your products

Selling Amazon Kindle Books

Membership Sites

Using webinars to sell your products

How to find the keywords your ideal customers are using to find you online

Learn how to blog successfully and how millions of small businesses are using blogging to drive lots of website traffic

How to use Facebook, the world's biggest social network, to laser target customers who already want to buy from you –

Leveraging What You Already Have

Making Our Way through the Marketing Process

Extending Your Influence through social media marketing

Content marketing: Creating engaging content

E-mail Marketing

Search Engine Optimisation (SEO)

What is SEO?

Understanding Search

The Search Engines

Optimising Keywords

Online PR & Blogging

Monitoring Search Engine Ranking

Advertising Online

What is Advertising?

Website conversion optimsiation

Mobile marketing & responsive websites

What digital tools should I use?

Monitoring Success – Digital Metrics & Analytics

Action planning

CERTIFICATION

We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.

We have specially designed the certification process so that you leave the course knowing you have a solid foundation and understanding of INTERNET MARKETING STRATEGIES FOR BUSINESS .

CERTIFICATION

We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.

We have specially designed the certification process so that you leave the course knowing you have an excellent understanding of INTERNET MARKETING STRATEGIES FOR BUSINESS .Whilst we will do everything possible to assist you in meeting our required standards, not every student meets our standards. So when you have our certificate, you know you’ve earned it!

If you have any questions about certification standards, just contact us.

The Vita Online Education INTERNET MARKETING STRATEGIES FOR BUSINESS is accredited and recognised by the following organisation: IANLPC

Course delegates are welcome to attend

The Vita Online Education monthly ongoing learning and best practice group for all students.

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Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.