How to Name Your Brand

How to Name Your Brand

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Your brand name is perhaps the most powerful organizational symbols that you own. But many people try to articulate their brand even before they have fully defined it. That’s a big mistake. They often choose a name without considering important factors like longevity, differentiation, phonetics and the trademark ability. A brand name is not merely a word, a phrase, or collection of words. While it may not be the brand itself, a brand name is the main signal which consumers can instantly identify. The brand name gives tangibility to an otherwise intangible concept. It allows the audience to zero in and segregate your brand’s name from competitors by capturing and communicating your brand’s promise. A brand’s name is immensely important for the success of a product or service. Rarely was a successful company logos developed before determining the brand name. The name you select can say volumes about your brand and competition. It can clearly define what you are and what you are not.

Brand Naming Course description

The brand naming course description is as follows.

• Introduction: You are introduced to how to name your brand in this section.

• History of brands: The history of brand naming is covered here, right from the time branding came into existence, to 1950 and after.

• Naming your company: The topics covered include how to name your company, what’s in a name, and how to great creative while naming.

• Avoid doing when naming your brand: Things you should never do while naming your brand are explained in this section. It includes avoiding clichés, and the “don’ts” to keep in mind.

• Types of companies: This section is divided into 11 parts. It covers naming a company with your name, statutory, registered, unlimited, public and private companies, miscellaneous and domicile companies, holding and subsidiary companies, and single-owner companies. It also covers how to form a company, availability of names and URL checks, and registration and the legal formalities involved.

• Converting your brand to a business: Topics covered in this section includes how to convert your business to a brand, attention to details, the emotional connect, and the placebo effect.

• Maintaining your brand: While giving a brand name to your organization is difficult, maintaining a good brand recall is far more challenging. This section is divided into nine parts that include business planning and strategy, in-depth analysis of business, preparing a batch head team, organizational adaptability, product gap analysis, legal readiness, marketing strategy, budget planning, and tax and financial infrastructure.

A creative bend of mind is the most important thing required to name a brand. Among others, a passion to learn, and a computer with broadband internet connection is required to take up this course.

Anyone you want to follow a career in brand naming or become a brand manager can take this course. It especially targets the following people.

• Brand managers and personnel responsible to manage relevant functions
• Product managers, product marketers, and anyone responsible for making a product marketable
• Marketing managers
• Business managers and others who want to acquire more knowledge about their brand’s role

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included