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How Re-targeting Works Certification

3 Hour Online CPD Accredited Course With Tutor Support.

Base Learning

Summary

Price
£69 inc VAT
Or £23.00/mo. for 3 months...
Study method
Online
Duration
3 hours · Self-paced
Qualification
No formal qualification
CPD
3 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Have you ever browsed an online store, only to have the products you viewed follow you from website to website? This is how retargeting works, and it is an excellent way to convert web browsers to consumers. Retargeting ensures that your brand gets in front of those who have already expressed an interest in you over and over again

CPD

3 CPD hours / points
Accredited by The CPD Certification Service

Description

Studies show that repeated exposure to brand, ads and messages can have a positive effect on your bottom line. In fact, research indicates that 70% of people exposed to retargeting ads return to the original site to complete the transaction.

This course goes into detail regarding retargeting on various web platforms. We begin by giving you an introduction to the concept of retargeting, including its benefits and examples.

Next, we talk about how you can use Google AdWords and Analytics in your remarketing campaign.

We also review retargeting on Facebook, providing you with specific tools you can use to reach out to your web visitors.

Finally, we talk about retargeting on other platforms, such as Twitter and Instagram.

You Will Learn:

  • What retargeting is and why it should be a key part of your online marketing strategy
  • How to remarket using Google
  • Why you should learn more about Facebook Pixel
  • The various ways you can use Facebook Ads to reach out to your customers
  • What to do if you do not have the time or experience required to create your own retargeting campaigns

Benefits of Taking this Course

  • Learn how retargeting can improve your return on investment and increase your profits
  • Learn how to reach out to web visitors who may go to the competition if you do not act quickly
  • Get a better understanding of the needs of your audience
  • Learn how to remarket on various platforms, including Facebook, Twitter and Instagram
  • Learn how to make your conversion rate soar

Requirements

Internet access

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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