Hotel Management : Marketing and Advertising in Hotel Industry
Hotel Management : Marketing And Advertising In Hotel Industry | CPD Accredited | 10 CPD Points/Credits
CPD Courses
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Hotel Management Marketing and Advertising in Hotel Industry
Hotel Management.With so many Hotels all competing for the same business, why do some brands and establishments attract more guests than others? Quality of course plays a role, but the power of Marketing is not to be underestimated. A strong Marketing campaign can propel any brand of any size into the spotlight in an instant. If you know how to portray your business in an influential manner in front of the right audience, your success story writes itself. As such, your chosen approach to marketing and advertising could single handedly determine how your hotel performs. Identify your target audience and reach them with a strong influential message. After which, the rest pretty much takes care of itself.
This exclusive tutorial is idea for anyone working in Hotel Management, marketing or sales at any level. Study an overview of the contemporary hotel market, along with primary and secondary levels of demand, the hotel as a product and how to determine a hotel’s pricing structure. Explore a series of key advertising decisions, determining and creating specific advertising messages, marketing cooperatives and more.
CPD
Course media
Description
Hotel Management Marketing and Advertising in Hotel Industry
Objectives
- Discuss the Hotel Market & its various Products
- Explore effective hotel marketing strategies
- Evaluate the value of Marketing Mix for Hotels
Programme Content
Topics:
- The Hotel Market
- Primary and Secondary Levels of Demand
- Potential Buyers for Accommodation and Catering Services
- The Hotel Product
- Hospitality Product Augmentation
- Hotel Pricing and Distribution
- Determining and Creating Specific Advertising Message
- Advertising Decisions
- Marketing Consortium or Cooperatives
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
No prior knowledge is required to take this course.
Who is this course for?
Hotel Management Marketing and Advertising in Hotel Industry
- Confident, self motivated and passionate individuals
- Hospitality workers seeking for CPD
- Hospitality staff looking to expand knowledge and skills
- Candidates looking to enhance their CVs
- Anyone interested to expand their knowledge
Requirements
Hotel Management Marketing and Advertising in Hotel Industry
No prior knowledge is required to take this unit.
*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
Career path
Hotel Management Marketing and Advertising in Hotel Industry
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.