Grow Your Business with a Winning Marketing Strategy - MasterClass

Take your business to new heights by learning how to create a winning marketing strategy.

• Marketing Plan Objectives 25:49

  • 1: Marketing Plan Objectives Explained Preview 06:47
  • 2: Aligning Your Marketing Objectives 06:27
  • 3: Guidelines for Creating Marketing Objectives 02:29
  • 4: Types of Objectives 07:51
  • 5: Workshop - Create Your Marketing Objectives 02:15

• Marketing Programs 1:03:34

  • 6: Marketing Programs Explained 01:18
  • 7: What types of marketing programs are best for your business 03:05
  • 8: Your Website 04:42
  • 9: SEO 04:36
  • 10: Advertising Online 09:17
  • 11: Print Advertising 03:10
  • 12: Press Relations 06:15
  • 13: Social Media 04:39
  • 14: Email 05:41
  • 15: Content Marketing 06:27
  • 16: Trade Shows 05:59
  • 17: Retention Marketing 04:54
  • 18: Additional Marketing Programs 03:31

• Be a Thought Leader 19:52

  • 19: Thought Leadership Explained 01:44
  • 20: Stand Out with Thought Leadership 01:29
  • 21: Why Thought Leadership Matters 04:37
  • 22: Thought Leadership Programs 09:39
  • 23: Workshop Create Your Thought Leadership Strategy 02:23

• Build a Strategic Marketing Plan 41:23

  • 24: Strategic Marketing Plan Explained 00:39
  • 25: Choosing a Marketing Program 12:49
  • 26: Case Study Product and Services Businesses 05:04
  • 27: Evaluate Your Marketing Mix 04:34
  • 28: Objectives, Tactics, and Assumptions about your marketing program 09:09
  • 29: Common Mistakes 02:56
  • 30: Workshop - Create Your Marketing Strategy 04:12
  • 31: Grow Your Business with a Winning Marketing Strategy Quiz 02:00

Key to the success of your business is having a solid marketing plan that drives your business to new heights. In this course, you will learn how to create a the marketing strategies you need to grow your revenues. We will walk you step by step through the process enabling you to create your own strategic marketing plan for your business.

Here are the 4 modules in this course:

(1) Marketing Objectives - Marketing objectives are the ultimate To Achieve list for all of your marketing activities. But you must set concrete and measurable goals. This Learning Stream explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

(2) Marketing Programs - How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business.

(3) Thought Leadership - Thought leadership can bring your message to customers and afford them a chance to understand and connect with your brand on a deeper level. This Learning Stream presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. A workshop developed to support you work with the thought leadership prep worksheet completes this Learning Stream.

(4) Strategic Marketing Action Plan - "If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This learning stream delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

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Reed courses certificate of completion

Digital certificate - Included