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Google’s Official Analytics Course For Marketing Professionals 101

Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
Certificate of Completion
Awarded by Skill Success
Additional info
  • Tutor is available to students

Overview

Google’s Official Marketing Course for Marketing Professionals 101 is the first part of a 5 part course by Google designed for individuals who are interested to be professional Google Marketers.

We’ll help you to make the most of Google’s tools, so you can grow your business and reach your goals.

In this course, we would cover the following:

  1. Course overview
  2. Getting started with digital analytics
  3. Understanding and using Google Analytics data
  4. Collecting actionable data with Google Analytics
  5. Navigating Google Analytics reports
  6. Navigating Conversions reports


Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Google’s Official Analytics Course For Marketing Professionals 101 course will cover the following topics:

Topic 1 - Course Overview
Topic 2 - Getting Started With Digital Analytics

  • The Importance Of Digital Analytics
  • Core Analysis Techniques
  • Conversions And Conversion Attribution
  • Creating A Measurement Plan

Topic 3 - Understanding And Using Google Analytics Data

  • How Google Analytics Works
  • Key Metrics And Dimensions Defined

Topic 4 - Collecting Actionable Data With Google Analytics

  • Creating An Account
  • Understanding Your Account Structure
  • Setting Up Basic Filters
  • Setting Up Goals And eCommerce
  • Collecting Campaign Data

Topic 5 - Navigating Google Analytics Reports

  • Reporting Overview
  • Audience Reports
  • Acquisition Reports
  • AdWords Reports
  • Custom Reports And Dashboards

Topic 6 - Navigating Conversions Reports

  • Goal Flow Report
  • eCommerce Reports
  • Multi-Channel Funnels Reports
  • Attribution Reports

Who is this course for?

This course is designed for anyone who is interested in learning about using Google Analytics for marketing

Requirements

No prior knowledge is required to take this course.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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