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Google Tag Manager For Developers

Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete it at your own speed.

This course is designed for those interested to learn the basics of Google Tag Manager to easily manage tracking and remarketing scripts and how to integrate it with Google Analytics and Facebook Pixel.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Who this course is for:

  • Digital marketers
  • Web developers
  • Anyone who works in analytics and marketing

What you'll learn:

  • Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
  • Master the core concepts of how GTM works
  • Integrate Google Analytics with GTM
  • Integrate Facebook Pixel with GTM

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step, we will walkthrough:

  • Creating tags
  • Using event and URL-based triggers
  • Sequencing tags correctly
  • Tracking custom data with variables
  • Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!

Google Tag Manager For Developers will cover the following topics:

Section 1 - Introduction

  • Welcome
  • What Is Google Tag Manager?

Section 2 - Getting Set Up

  • Registering An Account
  • Tags And Containers
  • Creating Your First Container
  • Install The GTM Code
  • Installing In WordPress
  • Using Tag Assistant

Section 3 - Tags

  • Creating Your First Tag
  • Previewing And Publishing
  • Setting Up Google Analytics
  • Setting Up Facebook Pixel

Section 4 - Triggers

  • What Are Triggers?
  • Creating A Trigger
  • Using The Trigger In A Tag
  • Sequencing Tags
  • Everything Is A Tag
  • Sending Events To Google Analytics
  • Custom Events

Section 5 - Variables

  • What Is A Variable?
  • Built-in Variables
  • DOM Elements
  • Cookies
  • Data Layer Variables

Section 6 - Cookbook

  • What Are Recipes?
  • Custom Dimensions In Google Analytics
  • Google Analytics User-ID
  • Track Events With Facebook
  • Install Click Tracking With Fullstory
  • Use If Statements With Variables

Section 7 - Conclusion

  • Conclusion

Who is this course for?

This course is designed for those interested to learn the basics of Google Tag Manager to easily manage tracking and remarketing scripts and how to integrate it with Google Analytics and Facebook Pixel.

Requirements

  • No experience with Google Tag Manager is required
  • Students should have a basic understanding of analytics tools such as Google Analytics
  • A basic knowledge of HTML will be useful, but not essential

Career path

None

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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