Google Tag Manager Course
Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate
Uplatz
Summary
- Certificate of completion - Free
- Reed courses certificate of completion - Free
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Overview
Uplatz offers this comprehensive course on Google Tag Manager. It is a self-paced video course. You will be awarded Course Completion Certificate at the end of the course.
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
If you want to set up event tracking in Google Tag Manager, you’ll need some knowledge about what “events” are, how Google Analytics works, what data you can track with events, what the reports look like in Google Analytics and how to name your categories, actions and labels.
- It may help your site load faster depending on how many tags you are using.
- It works with non-Google products.
- Flexibility to play around and test out almost anything you want.
- All third-party code is in one place.
- GTM has a preview and debug mode so you can see what’s working and what’s not before you make anything live. It shows you what tags are firing on the page.
Google Tag Manager can definitely make your life easier if you are willing to learn how it works. Make sure that you are actually using the data that you are setting up in GTM. Google Tag Manager is a flexible application that allows you to generate and manage all of your website's analytic and marketing tags from one location. With such a large and ever-expanding feature set, getting the most out of this tool isn't always simple.
The online Google Tag Manager Course from Uplatz is designed to take you through Google Tag Manager from beginning to end, giving you a solid grasp of the tools and how to use them strategically for your company.
The course will show how Google Tag Manager allows digital marketers and analysts to make quick and simple adjustments to marketing tags, as well as all of the tools that assist agile website development. This Google Tag Manager course will teach you all you need to know to get started with Google Tag Manager. You will be walking through many features of Google Tag Manager and will learn how to use various Tags step by step. You'll go from having little knowledge of Google Tag Manager and Data Layers to learning them and confidently utilising them.
Curriculum
Course media
Description
Course Objectives
- Master Google Analytics implementation by learning, understanding, and using Google Tag Manager with confidence.
- Learn how to deploy various tags and track them in Google Analytics.
- Learn how to use Data Layer to monitor specific activities
- Learn how to use Google Tag Manager to deploy Facebook pixels
- Gain confidence in using Google Tag Manager
- Learn Data Layers in the Google Tag Manager Course
- Track YouTube videos with Google Tag Manager
Google Tag Manager - Course Syllabus
- Fundamentals of Tag Manager (Applies to any tag manager)
- Signing up for Google Tag Manager
- Details of Google Tag Manager Interface
- How to setup Google Tag Manager for Google Analytics and track page views
- How to setup external link tracking as Events in Google Analytics via Google Tag Manager
- How to setup Button click tracking in Google Analytics
- Track JavaScript errors using GTM
- Deploy GTM in WordPress
- Use Data Layer in Google Tag Manager
Facebook Conversion and Re-targeting Pixel Facebook event tracking
- Learn Google Tag Manager and use it for managing Digital Marketing and Analytics tags
- Learn how to deploy various tags and track them in Google Analytics
- Learn how to use Data Layer to track certain actions
- Learn how to deploy Facebook pixel via Google Tag Manager
- Become confident in using Google Tag Manager
Who is this course for?
Everyone
Requirements
Passion to achieve your goals!
Career path
- Digital Marketing Specialist
- Google Ads Expert
- Google Ads Campaign Manager
- Data Analyst
- Marketing Analyst
- Web Analyst
- Digital Tag Developer
- Google Tag Manager Analyst
- Tag Development Lead
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Certificate of completion
Digital certificate - Included
Course Completion Certificate by Uplatz
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
