Google Analytics 4 Online Course
Study247
Summary
- Certificate of completion - Free
Overview
Google Analytics is the most widely used Analytics platform for businesses in the word. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
Description
Without Google Analytics marketing and operations related to company websites would be pure guess work. With the use of this software companies can grow and formulate strategies for marketing, operations and sales.
This Google Analytics course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion and will have an extremely well-rounded knowledge base with this software.
Remember, being proficient in Google Analytics will easily set you apart in the job market.
On this course, we cover the following modules:
Module 1: Introduction to Google Analytics
- 1.0 Intro Definitions Pt 1
- 1.1 Intro Definitions Pt 2
- 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
- 2.0 Build Analytics Infrastructure
- 2.1 Setting Up Conversion Data
- 2.2 Input New Users
- 2.3 Setting Up Conversion Data
- 2.4 Examine Extra Points
Module 3: Basics of Google Anayltics
- 3.0 Basic Features
- 3.1 Dashboard
- 3.2 Shortcuts
- 3.3 Adding a Dashboard
- 3.4 Sharing Reports
- 3.5 Alerts
- 3.6 Realtime Analytics
- 3.7 Standard Reports
- 3.8 Views
Module 4: Reports in Google Analytics
- 4.0 Acquisitions Intro
- 4.1 All Traffic Aquasitions
- 4.2 Acquisitions Overview
- 4.3 Acquisition Channels
- 4.4 Cross Development
- 4.5 All Referrals
- 4.6 Campaign
- 4.7 Keywords
- 4.8 Social
- 4.9 Webmaster Tools
Module 5: Behavioral Reports
- 5.0 Behavioral Reports Intro
- 5.1 Dimensions
- 5.2 Content Drilldown
- 5.3 Landing Pages
- 5.4 Exist Pages
- 5.5 Events
- 5.6 Event Flow Report
- 5.7 Working with Events
- 5.8 Site Search Report
- 5.9 Working Site Report
- 5.10 Site Search 2
- 5.11 Site Search 3
- 5.12 Behavior Flow Report
- 5.13 Site Speed
- 5.14 Using Site Speed Search
- 5.15 Page Timings
- 5.16 Speed Suggestions
- 5.17 User Timing Adsense
- 5.18 Experiments
- 5.19 Inpage Analytics
Module 6: Audience
- 6.0 Audience Reports
- 6.1 Location Report
- 6.2 Language
- 6.3 Behavior
- 6.4 Frequency Recency
- 6.5 Engagement Report
- 6.6 Technology Reports
- 6.7 Mobile Reporting
- 6.8 Demographic Report
- 6.9 Interests
- 6.10 Visitor Flow Chart
Module 7: Conversions
- 7.0 Intro
- 7.1 Funnel Visualization
- 7.2 Goal Flow Report
- 7.3 Reverse Goal Path
- 7.4 Goal URLs
- 7.5 Ecommerce Reports
- 7.6 Product Performance Reports
- 7.7 Transactions Report
- 7.8 Time to Purchase Report
- 7.9 Multi-channels Funnels Report
- 7.10 Assisted Conversion Report
- 7.11 Top Conversion Paths Report
- 7.12 Time, Log & Path Length Report
- 7.13 Attribution Report & Model Comparison Tool
- 7.14 Conclusion
Course Assessment Process
You'll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded your certificate. You can retake the test at no extra cost to improve your grade.
Benefits of studying with Study247:
- Free Retakes.
- Ability to study at your own pace 24/7.
- You can pause and rewind the material at any time.
- Studying is broken down into easily manageable sections.
- Access to study material for 12 months.
- Our students are eligible to apply for a XO Student Card.
Who is this course for?
Anyone that wants to learn how to use Google Analytics effectively.
Requirements
Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC
For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player.
Get Certified with Study247 today!
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.