Google Analytics
This course will teach you how to use Google Analytics in your marketing campaigns.
StudyOnline247
Summary
Overview
Google Analytics is one of the most used tools for analysing website traffic data today. In terms of recruitment Google analytics is a requirement for many job positions, such as those in digital marketing. Whether you are looking to manage your own website, or a large commercial website, understanding how to use this tool can be a huge advantage.
Description
The Google Analytics course will help you learn about Google’s measurement tools. Here you can learn how to grow your business through intelligent data collection and analysis. If you’re new to analytics then this Google Analytics course is perfect for beginners.
What you will learn
In this course you will learn how to create an account, implement tracking code, analyze basics reports and more. You will learn the fundamentals of Google Analytics which includes how to navigate the Google Analytics interface and how to analyse basic audience reports and more.
Curriculum
Module 1: Introduction to Google Analytics
Intro Definitions – Part 1
Intro Definitions – Part 2
How Google Analytics Works
Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points
Module 3: Basics of Google Analytics
Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views
Module 4: Reports in Google Analytics
Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
Cross Development
All Referrals
Campaign
Keywords
Social
Webmaster Tools
Module 5: Behavioural Reports
Behavioural Reports Intro
Dimensions
Content Drilldown
Landing Pages
Esist Pages
Events
Event Flow Report
Working With Events
Site Search Report- Part1
Working Site Report
Site Search Report- Part2
Site Search Report- Part3
Behaviour Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing AdSense
Experiments
Inpage Analytics
Module 6: Audience
Audience Reports
Location Report
Language
Behaviour
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart
Module 7: Conversions
Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion
Please note that the official exam is not included, however for those who complete the course, they will receive a completion certificate upon request.
Who is this course for?
This course is for those who would like to be proficient in Google Analytics. With many employers seeking employees with Google Analytics experience this is a great addition to your CV.
Requirements
There are no requirements for this course.
Career path
- Digital Marketing Manager
- SEO Specialist
- PPC Specialist
- Online Marketing Manager
- Assistant Digital Marketer
- SEO Consultant
Questions and answers
Do we get an industry-recognized certificate after the course?
Answer:Hi, GR Upon completing this course, you will receive a completion certificate upon request.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
