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Google Analytics

Oxford Applied Training

Summary

Price
£499 inc VAT
Study method
Online
Duration
Self-paced
Qualification
This course includes the provider's own exams & certification which are mapped to industry standard

Overview

This course teaches students how to master Google Analytics; starting from the basics all the way through the most advanced features.

Description

Module 1: Introduction to Google Analytics

1.0 Intro Definitions Pt 1
1.1 Intro Definitions Pt 2
1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

2.0 Build Analytics Infrastructure
2.1 Setting Up Conversion Data
2.2 Input New Users
2.3 Setting Up Conversion Data
2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

3.0 Basic Features
3.1 Dashboard
3.2 Shortcuts
3.3 Adding a Dashboard
3.4 Sharing Reports
3.5 Alerts
3.6 Realtime Analytics
3.7 Standard Reports
3.8 Views

Module 4: Reports in Google Analytics

4.0 Acquisitions Intro
4.1 All Traffic Aquasitions
4.2 Acquisitions Overview
4.3 Acquisition Channels
4.4 Cross Development
4.5 All Referrals
4.6 Campaign
4.7 Keywords
4.8 Social
4.9 Webmaster Tools

Module 5: Behavioral Reports

5.0 Behavioral Reports Intro
5.1 Dimensions
5.2 Content Drilldown
5.3 Landing Pages
5.4 Exist Pages
5.5 Events
5.6 Event Flow Report
5.7 Working with Events
5.8 Site Search Report
5.9 Working Site Report
5.10 Site Search 2
5.11 Site Search 3
5.12 Behavior Flow Report
5.13 Site Speed
5.14 Using Site Speed Search
5.15 Page Timings
5.16 Speed Suggestions
5.17 User Timing Adsense
5.18 Experiments
5.19 Inpage Analytics

Module 6: Audience

6.0 Audience Reports
6.1 Location Report
6.2 Language
6.3 Behavior
6.4 Frequency Recency
6.5 Engagement Report
6.6 Technology Reports
6.7 Mobile Reporting
6.8 Demographic Report
6.9 Interests
6.10 Visitor Flow Chart

Module 7: Conversions

7.0 Intro
7.1 Funnel Visualization
7.2 Goal Flow Report
7.3 Reverse Goal Path
7.4 Goal URLs
7.5 Ecommerce Reports
7.6 Product Performance Reports
7.7 Transactions Report
7.8 Time to Purchase Report
7.9 Multi-channels Funnels Report
7.10 Assisted Conversion Report
7.11 Top Conversion Paths Report
7.12 Time, Log & Path Length Report
7.13 Attribution Report & Model Comparison Tool
7.14 Conclusion

Who is this course for?

Anyone who want to be well versed in reporting, behavioral data, audience conversion, and knowledgeable with this software.

Career path

Being proficient in Google Analytics will easily set professionals apart in the job market, since almost every business has an online presence that is crucial to their success.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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