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Fundamentals of SEMrush [Video]


Packt Publishing

Summary

Price
£105.06 inc VAT
Or £35.02/mo. for 3 months...
Study method
Online
Duration
3 hours · Self-paced
Qualification
No formal qualification

Overview

In this course, you will learn how to use SEMRush to research and analyze your online competition. Based on keyword and advertising research, we will demonstrate how to boost your SEO rankings and model your ad copy on successful competitor campaigns. You will also learn how to curate content and grow your social media presence using the SEMRush software. SEMrush is an SEO tool that performs the function of researching keywords, tracks your competitors by keeping a check on the keyword strategies they use, runs an SEO audit of your blog, looks for back-linking opportunities, and lots more.

We will be looking at the fundamentals of competitive analysis, domain analytics, keyword analytics, creating professional reports, how to use SEMrush to improve SEO, interpreting backlink reports for SEO, and brand monitoring.

Description

The course is presented in a fun style that incorporates real-world examples and practical advice.

What You Will Learn

  • Fundamentals of competitive analysis
  • Understand the process of performing domain analytics with SEMRush
  • Get acquainted with the process of running keyword position reports for your own and competitor sites
  • Create professional custom reports
  • View competitor ad copy for successful marketing campaigns
  • Curate content around top-ranking keywords to boost SEO rankings
  • Perform social media audits for your profiles and competitors
  • Perform site audits for your site and competitors

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.