Fundamentals of Key Account Management
Blended virtual classroom course
Hemsley Fraser
Summary
- Certificate of completion - Free
- Tutor is available to students
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Dates
Overview
This practical virtual programme focuses on maximising the potential of key accounts.
You will learn how to identify and prioritise accounts to help reach the longer-term objectives of the business. The programme covers the core skills required to maximise and maintain your key accounts, including multiple relationship management, and information to be captured to create effective account plans.
Description
Blended virtual training programme
- 1x3hr virtual expert-led sessions
- 1:1 Virtual coaching session
- On-demand digital learning playlist
What will I learn?
By the end of this course you will be able to:
- Establish criteria for clients to gain key account status
- Identify which clients require more attention and time for a greater return
- Create a decision-maker contact strategy
- Use an analysis tool to review the client’s business and marketplace
- Review different decision-making units and their buying motivations
- Review four different communication preferences and how to align selling style to clients buying style
- Explore critical information to effective key account business plans
What will it cover?
- Identify and understand the criteria for key accounts, relative to your organisation
- Review different ways to virtually connect with the clients and move business forward
- Manage your business relationships to increase your business
- Manage yourself and your time more effectively
- Revisit the business-critical communication skills necessary for Key Account Management
- Understand how behaviours affect both you and your clients
- Be aware of your motivational drivers and behavioural techniques so that you create powerful perceptions
- Build a personal action plan of things you will do differently
Who is this course for?
This virtual programme has been designed for new and existing Key Account Managers that manage multiple accounts who have had little or no formal training.
It is not suitable for Key Account Managers who deal with one large strategic account - we recommend an in-depth tailored programme delivered in-house.
Questions and answers
Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
