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Fundamentals of Marketing Analytics
One Education

Accredited by CPD QS | Interactive Lessons | Tutor Support included | Special Discount Price

Summary

Price
£19 inc VAT
Study method
Online
Duration
1 hour · Self-paced
Access to content
12 months
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - £9
  • Certificate of completion - £15
Additional info
  • Tutor is available to students

Overview

Our Fundamentals of Marketing Analytics course teaches you how to leverage marketing data to boost business performance. Learn key topics like customer acquisition, retention, profitability, and campaign analytics, with practical examples and exercises to enhance your strategies.

Perfect for business owners, marketers, and digital strategists, this course helps you make data-driven decisions to improve your marketing campaigns. Enrol today and elevate your marketing skills!

Learning Outcomes:

  • Grasp the fundamentals of marketing and analytics
  • Develop strategies for customer acquisition and retention
  • Analyze customer profitability for targeted strategies
  • Measure campaign effectiveness with analytics
  • Use data-driven insights to enhance marketing strategies and operations

Certificates

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Our Fundamentals of Marketing Analytics course helps you master marketing strategies using data insights. In 2 modules, you'll learn customer acquisition, retention strategies, campaign measurement, and how to use analytics to drive business operations.

Perfect for business owners, marketers, and digital strategists, this course will equip you with the skills to make informed decisions and boost marketing results.

⊱⊱ Fundamentals of Marketing Analytics Course Curriculum ⊰⊰

  • Section 01: Introduction To Marketing Analytics Overview
  • Section 02: Basic Concepts In Marketing Analytics Overview

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

Who is this course for?

  • Business owners who want to improve their marketing campaigns
  • Marketers who want to optimise their marketing strategies
  • Digital strategists who want to gain a deeper understanding of marketing analytics
  • Students who want to explore the field of marketing analytics
  • Professionals who want to enhance their data analysis skills

Career path

  • Marketing Analyst: £20,000 - £40,000
  • Digital Marketing Specialist: £25,000 - £50,000
  • Marketing Manager: £30,000 - £60,000
  • Senior Digital Strategist: £40,000 - £80,000
  • Head of Marketing: £60,000 - £120,000

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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