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Foundations In Marketing

Global Management Academy Ltd

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online
Duration
20 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This online course is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.

You will learn how to conduct basic market and customer-based assessments, and how to develop an in depth understanding of your current and proposed business environments. You will also get insight into the competitive environment, assess your organization’s strengths and weaknesses, and know where the principle opportunities for growth are located. You will also learn how to use this information to position your products and services for optimal profitability, and segment your customer base for maximum opportunity. This information will help you plan sales activities, and key account management strategy.

Description

The content of this course includes:

  • Understanding how to conduct a market analysis
  • Business Environment Analysis
  • Competitive (5 Forces) Forces Analysis
  • Competitor Analysis
  • Quantitative Analysis
  • Understanding how to conduct a Customer analysis
  • Understanding Customer Value Creation
  • How to Segment your Customers
  • Pricing Strategies
  • Product Positioning Strategies
  • Using Customer Data to optimize profitability
  • Place - Sales Channels Strategies
  • Using Promotional Activities
  • Reviewing Marketing Performance

Learning with Global

Online courses at Global Management Academy are IPad, Android and Mobile Phone Compatible, and comprise:

  • Online presentations
  • Online quizzes
  • Online videos
  • Downloadable learning manual / workbooks / templates/ articles (manuals contain between 60 and 100 pages)
  • Continuous Tutor support throughout the course

You will have access to your course for 90 days from the date of purchase

Who is this course for?

All managers who need to develop an understanding of the fundamental principles of marketing.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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