Skip to content

Facebook Marketing: Targeting your Audience


Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete the course at your own speed.

In this course, you’ll discover how to deploy our proven & tested Facebook Marketing strategies to build up your fan base, generate more leads and sell more of your products or services. By taking this course today, you’ll soon be ready to deploy advanced Facebook targeting strategies and create efficient campaigns.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Who this course is for:

  • Beginner and intermediate marketers
  • Business owners
  • Students in the process of establishing their first business

What you'll learn:

  • How to generate more income by reaching out to your customers and email subscribers
  • How to reach out to website visitors and turn them into paying customers
  • How to harness the power of Lookalike Audiences and increase your campaign ROI

In this course, you’ll discover how to deploy our proven and tested Facebook Marketing strategies to build up your fan base, generate more leads and sell more of your products or services.

At the beginning of this course, we have an entire module dedicated to Custom Audiences. You’ll learn what they are, why Custom Audiences are so useful and how you can generate more profits by leveraging your existing customers, email subscribers, and app users.

Next, we’ll tackle retargeting - the latest trend in digital marketing. You’ll discover advanced retargeting strategies covering how to reach out to your website visitors to build up your fan base, generate leads and sell more products and services.

Then, we’ll cover an advanced feature called Lookalike Audiences. I’ll show you how to turn Facebook users into paying customers and how to set up ads to reach out to these people.

By the end of this course, you'll be ready to deploy advanced Facebook targeting strategies and create efficient campaigns.

Facebook Marketing: Targeting your Audiencewill cover the following topics:

Topic 1 - How To Grow Your Business With Custom Audiences

  • How This Training Will Transform Your Business
  • What Are Custom Audiences?
  • Why Custom Audiences?
  • How To Reach Your Customers
  • How To Create A Custom Audience On Facebook
  • How To Use Custom Audiences In The Ad Creation Process
  • How To Target Your Custom Audience On Facebook
  • Custom Audience Core Strategies – Part I
  • Custom Audience Core Strategies – Part II


Topic 2 - Retargeting: Marketing Of The Future

  • How To Reach Your Customers On Facebook
  • What Is Website Retargeting?
  • Why Retargeting Will Accelerate Your Business Growth
  • How To Install A Retargeting Pixel
  • How To Get Your Retargeting Pixel Installed
  • How To Create A Website Custom Audience
  • How To Create Retargeting Ads
  • Retargeting Core Strategies – Part I
  • Retargeting Core Strategies – Part II


Topic 3 - How Lookalike Audiences Can Triple Your Revenue

  • Introduction To Lookalike Audiences
  • What Are Lookalike Audiences?
  • Lookalike Audience Core Strategies
  • How To Set Up Lookalike Audiences
  • How To Create Ads With Lookalike Audiences
  • Congratulations, You Made It!

Who is this course for?

This course is designed for anyone who is interested in learning about how to effectively apply advanced targeting strategies for Facebook marketing.

Requirements

No prior knowledge is required to take this course.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.