Executing the Marketing Plan
Gain Competencies in Marketing
Sentinel 9
Summary
- Reed courses certificate of completion - Free
- Certificate of completion - £3
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Overview
This course develop a high-level mastery in team marketing skills and professional conduct using: Marketing and Information Technology; Marketing Information Systems; Marketing and Information Technology; Marketing Automation Systems; within the Marketing Profession and in a Marketing Team.
Curriculum
Course media
Description
BACKGROUND:
The following section will discuss support tools and practices that assist the firm in executing the plan. Key support practices include:
• Action planning, roles and responsibilities
• Metrics, Control and contingency
• Marketing and information technology
• the marketing profession and building the marketing team
After the firm and the marketing department has planned and designed the strategies to achieve the company’s objectives the marketing team must develop a plan to execute the strategy.
The action plan includes timeline, budget and assigned responsibility. It also includes the measurements of success and the contingencies that are required if the plan fails to execute. The action plan addresses:
• each set objective
• the specific strategy and its tactics
• who is responsible to complete each task and tactic
• the timeline for the task and tactic to be achieved and finally
• the metric of performance measurement.
LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Develop a high-level mastery in marketing skills and professional conduct in teams, required for market planning with appropriate technology, to provide sound marketing plans and recommendations.
Who is this course for?
- Marketers
- Advertisers
- Bloggers
- Business Managers
- Students
- Self Employed Individuals
- Start-up Companies
- Executives
- Entrepreneurs
Requirements
- No prerequisites.
- No materials distributed.
- No formal assessments required.
Career path
- Account Executive
- Computer Salesperson/Marketer
- Creative Writer
- Government Officer
- Market Research Manager
- Marketing Officer/Manager
- Organisational Communication Specialist
- Publishing Professional
- Sales Person
Questions and answers
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Certificates
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Certificate of completion
Digital certificate - £3
The certificate will be sent via email once the course has been completed.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
