Essential Sales Training

ATA (Asset Training Academy) LTD

Sales Training – Course Content

This Sales Training course covers the key stages of successful selling, including:

• Introduction to effective selling and the role of the sales professional
• Understanding your organisation, products and services
• Translating features into customer-focused benefits
• The stages of the buying and selling process

Understanding Buyer Behaviour
• Buyer motivations and decision-making processes
• How customers think, evaluate and buy

Preparing for the Sales Meeting
• Pre-visit planning and customer research
• Understanding the customer’s organisation and needs
• Identifying appropriate solutions

Conducting Successful Sales Meetings
• Effective questioning techniques (open and closed questions)
• Active listening skills and reading non-verbal signals
• Creating positive first impressions
• Presenting solutions clearly and confidently
• Managing and structuring the sales meeting

Handling Objections and Closing the Sale
• Anticipating and managing objections
• Key closing techniques and recognising buying signals
• Using interpersonal skills to build engagement
• Adapting sales style to different customer personality types

Building Long-Term Customer Relationships
• Post-sale actions and follow-up
• Creating positive lasting impressions
• Developing long-term relationships and key accounts

Course Timings

• Start: 9.15am for 9.30am

• Finish: 4.30–5.00pm

What is Included

• Lunch and refreshments throughout the day

• Comprehensive course notes, workbooks and presentation slides

• Certificate of Achievement

• Follow-up support via phone and email with the trainer

Venues

• All venues are minimum 3–4 star rated, centrally located, with easy access to rail and parking, local amenities, and free Wi-Fi

Sales Training - Testimonials

"I feel like I learnt some amazing strategies, tips and concepts from Barry. He was awesome. He delivered the sales course in a really friendly, relaxed manner. He never once made me feel stupid for not knowing things and was incredibly encouraging."

"I really enjoyed the day. Barry is a very good sales tutor and easy to get on with. He was very understanding and could change and adapt the course to suit our needs. Would highly recommend."

"Excellent Sales Trainer - Really helpful and he tailored the course to my questions and needs. I would definitely recommend this course. Barry is excellent and has made me a more confident sales person. I will be using my new knowledge at work."

“Alan was fantastic, very informative and helpful. I really enjoyed the sales course and would recommend it to others.”

Suitability – Who Should Attend?

This Sales Training course is suitable for anyone involved in selling or customer-facing roles. It is ideal for sales professionals, account managers, business development staff, customer service teams and anyone who interacts with customers and wishes to improve their sales effectiveness, confidence and results. The course is appropriate for both new and experienced staff looking to refine their selling skills and performance.