Entrepreneurship: Herbalism & Natural Products Business
OfCourse
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
This extensive Entrepreneurship course covers the critical aspects of building a business within the natural produce industry from the ground up. Learn how to conduct market research, understand your competition and identify your niche. It will take you from the production stage, through to branding your products and getting exposure, all the way to distribution and sales.
Course media
Description
Course Highlights
- Includes 38 lectures, over 2 hours of video content and activities throughout the course.
- Learn how to research your customer and competition, so that you can tailor your product to be successful on the market.
- Learn about distribution, online channels and a step by step guide in product development.
- Learn business and administration techniques to grow your home business.
- This course is specifically targeted towards individuals who are passionate about running a business with a fundamental grounding in natural produce.
Course Overview
This course is designed for students wanting to start their own business, specialising predominantly in herbs and natural produce. It offers any budding entrepreneurs the essential tips, tricks and information for beginning their own business. It also caters for anyone passionate about herbs, and pursuing a career in the natural produce industry.
Instructor Bio
Elizabeth Heck is a herbalist with over 20 years experience working with plant medicines. She is a graduate from the University of Minnesota and is a herbal entrepreneur who successfully founded a botanical products company and an all-natural line of skin care products.
Course Curriculum
Introduction
- Introduction
- Course overview
- Course Objectives
The Niche for Success
- Finding the niche for success
- Honing your Niche
- Activity - Finding your niche
Market Research
- The Customer
- The Competition
- The Product
- The Sales Channel
- Activity - Market Research
Insights into Branding
- Branding Overview
- Branding Names
- Activity - Finding a brand name
- Creating a Logo
- Pricing
- Printed materials
- Website
Business Basics and Administration
- Setting up your legal identity
- Insurance
- Handout: QC and Testing Template
- Handout: Recall Procedure Template
- Record keeping
- Handout: Income & Expenses Template
- Trade Groups
Product Development
- Handout - Product development overview
- Navigating regulations
- Ingredients
- Packaging
- Labeling Considerations
- Product Photography
Benefits of Outsourcing
- Outsourcing, labels and contract manufacturers
- Fulfillment
Distribution Channels
- Online Presence
- Retail and Wholesale Environment
- Direct Channel
- Distributors and reps
Marketing Your Products
- Handout - Marketing overview
- Getting found online
- Content marketing
- Sales and certifications
- Editorial exposure
Conclusion
Why Choose OfCourse Learning?
- All courses are taught by verified experts
- Students enjoy 24/7 access to their courses
- Courses can be accessed on any device
- Students get lifetime access to their courses so they can work at their own pace
- On completion, students receive a course certificate from a recognised educational institution
- Become a part of a global learning community where you can talk with teachers and students about the course
Who is this course for?
This course is for budding entrepreneurs hoping to get involved in the organic health market
Requirements
There are no prerequisites for this course.
Career path
Start your own business and be your own boss selling herbalism and organic health products
Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
