Email Marketing Level 3 Advanced Diploma

Welcome to Email Marketing Level 3 Advanced Diploma, a comprehensive and engaging course designed to provide you with in-depth knowledge and practical skills in Email Marketing. Throughout this course, we will explore various aspects of Email Marketing and delve into its fundamental concepts, advanced techniques, and real-world applications.

Our primary objective in Email Marketing Level 3 Advanced Diploma is to equip you with a solid foundation in Email Marketing. Whether you are a beginner or an experienced professional looking to expand your expertise, this course will cater to your needs and help you achieve your learning goals.

During our journey together, you will have the opportunity to:

• Gain a thorough understanding of the core principles and theories that underpin Email Marketing.
• Acquire practical skills through hands-on exercises, projects, and real-world examples.
• Explore cutting-edge advancements and emerging trends in the field of Email Marketing.
• Prepare for future opportunities, such as further education, career advancement, or entrepreneurship, in the field of Email Marketing.
• Reflect on your learning journey, celebrate your achievements, and gain the confidence to excel in Email Marketing.

By the end of Email Marketing Level 3 Advanced Diploma, you will have gained a comprehensive understanding of Email Marketing and developed the skills necessary to succeed in this dynamic field. Whether you choose to pursue further education, enter the job market, or embark on entrepreneurial ventures, this course will lay a strong foundation for your future endeavours.

We are excited to have you join us on this educational journey, and we look forward to helping you unlock your full potential in Email Marketing Level 3 Advanced Diploma. Let's get started!

Why should you choose Course Line?

When it comes to quality education and professional development, Course Line stands out as one of the most prestigious learning providers. As a certified institution by UKRLP & CPD Group, we have a proven track record of excellence, having successfully taught over 20,000+ students and counting.

• Disclaimer 01:00

  • 1: Disclaimer 01:00

• Module 1: E-mail Is Still Important 10:00

  • 2: Module 1: E-mail Is Still Important 10:00

• Module 2: You've Received Your Mail! A Return to the Past 16:00

  • 3: Module 2: You've Received Your Mail! A Return to the Past 16:00

• Module 3: The Anatomy of an Email and Email Environments 15:00

  • 4: Module 3: The Anatomy of an Email and Email Environments 15:00

• Module 4: The Metrics of Email Marketing 13:00

  • 5: Module 4: The Metrics of Email Marketing 13:00

• Module 5: The Role of Email in Consumer Decision- Making 12:00

  • 6: Module 5: The Role of Email in Consumer Decision- Making 12:00

• Module 6: Making a List Worth Its Weight in Gold 17:00

  • 7: Module 6: Making a List Worth Its Weight in Gold 17:00

• Module 7: A/B Testing and Email Optimization 11:00

  • 8: Module 7: A/B Testing and Email Optimization 11:00

• Module 8: Email Users' Personalities 09:00

  • 9: Module 8: Email Users' Personalities 09:00

• Module 9: Email and Social-Media: Friend, Ally, or Foe? 12:00

  • 10: Module 9: Email and Social-Media: Friend, Ally, or Foe? 12:00

• Module 10: Integrating Email with Big Data 07:00

  • 11: Module 10: Integrating Email with Big Data 07:00

• Assessment 10:00

  • 12: Final exam 10:00

Welcome to the course outline for Email Marketing Level 3 Advanced Diploma. In this comprehensive learning journey, we will explore the depths of Email Marketing, delving into its core principles, practical examples, and advanced techniques. Through a series of engaging lectures and exercises, you will gain the knowledge and skills necessary to excel in the field of Email Marketing Level 3 Advanced Diploma.

*****Email Marketing Level 3 Advanced Diploma Course Syllabus*****

Part 1: What Should Everyone Know About Email

Module 1: E-mail Is Still Important

• Overview of email marketing
• Addicted to Email?
• Five Fundamental Requirements for Sustained Email Success

Module 2: You've Received Your Mail! A Return to the Past

• We Begin at the Beginning
• The 1980s and the Introduction of SMTP
• The 1990s and the Birth of the Internet as We Know it
• CAN-SPAM Act of 2003
• Gmail
• The Rise of social media
• The Introduction of the Smartphone and Mobile

Module 3: The Anatomy of an Email and Email Environments

• The Look and Feel of Email
• The Technical Side: How Emails Work
• The Three Email Client Environments
• The Process of Sending and Receiving Email
• Launch All Emails
• Message Format: Attachments, HTML, and MIME
• Email Rendering
• Mobile vs. Computer

Module 4: The Metrics of Email Marketing

• How to Track an Email
• Measuring Email Performance Through Metrics
• Best Practices to Improve Email Performance

Part 2: Developing an Email Marketing Strategy

Module 5: The Role of Email in Consumer Decision-Making

• Consumer Behaviour
• Consumer Decision-Making Process
• Marketing Communications Objective: Hierarchy of Effects
• Using Email Strategically
• Push Emails
• Automated Emails

Module 6: Making a List Worth Its Weight in Gold

• How to make Building a List
• It Is Less about Privacy and More about Value
• Not Just Who, but Why
• Permission FIRST, Not Forgiveness Later
• The Opt-In Process and List Maintenance
• The Nuts and Bolts of Segmentation and Targeting
• Measuring the Impact of Blast Emails vs. Targeted Emails
• Managing Lists with Software and Third-Party Vendors

Module 7: A/B Testing and Email Optimization

• Test What?
• Example: Brooks Brothers—When to Schedule Emails?
• A/B Testing: Think of It as Conducting an Experiment
• Why A/B Testing Can Go Horribly Wrong and You Will Not Even Know It?
• Design Issues
• Process Issues

Part 3: Email Beyond the Basics

Module 8: Email Users' Personalities

• Hoarder or Cleaner?
• Different Email User Typologies
• Managing Personal vs. Work Life
• The Personality of Email Users

Module 9: Email and Social-Media: Friend, Ally, or Foe?

• Messaging in Social Media Platforms
• Social Media and Email Are Fundamentally Different
• Direct Communication vs. Broadcast Communication
• Private Communication vs. Public Communication
• One-Way Communication vs. Two-Way Communication
• Segmentation vs. Relationship
• Opt-In and Opt-In
• Best Practices for Leveraging Content for Email and social media
• Planned vs Immediate
• What Comes after social media?
• Proximity Marketing
• Using social media to Build Your Email List

Module 10: Integrating Email with Big Data

• What is Big Data?
• Before Big Data
• A Brand without Big Data
• Using Big Data in Email
• Using Other Data Sources

Assessment Process

Upon completing the Email Marketing Level 3 Advanced Diploma course, you will be required to undertake a multiple-choice evaluation in order to gauge your understanding of the material covered.

If you do not achieve the minimum passing score, you will have the opportunity to retake the assessment without incurring any additional cost.

Certification

After successfully completing this Email Marketing Level 3 Advanced Diploma course, you will get an instant Free digital certificate.

Email Marketing Level 3 Advanced Diploma is designed to cater to a wide range of individuals who are eager to enhance their knowledge and skills in Email Marketing.

This course is suitable for:

1. Beginners in Email Marketing
2. Professionals
3. Students
4. Career changers

No matter your background or level of experience, Email Marketing Level 3 Advanced Diploma offers a comprehensive learning experience that caters to your specific needs. Join us on this educational journey and unlock your potential in Email Marketing today!

Requirements for the Email Marketing Level 3 Advanced Diploma course:

• No Prior Knowledge Required
• Basic Computer Skills.
• Internet access.
• Familiarity with English

Completing Email Marketing Level 3 Advanced Diploma course can open exciting career opportunities in various fields related to Email Marketing. Here are three potential career paths you can pursue after completing Email Marketing Level 3 Advanced Diploma:

• Email Marketing Specialist
• Email Marketing Researcher
• Email Marketing Educator

Currently there are no Q&As for this course. Be the first to ask a question.

Reed Courses Certificate of Completion

Digital certificate - Included