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EFFECTIVE SOCIAL MEDIA CAMPAIGNS

Thomson Reuters Foundation

Summary

Price
£3,600 inc VAT
Or £300.00/mo. for 12 months...
Study method
Onsite
Duration
1 day
Qualification
No formal qualification

Overview

The internet has changed the way individuals and organizations campaign – offering them a variety of free or inexpensive social media tools that can enhance their traditional promotion efforts. This course helps participants identify the most effective social media techniques according to their target audience and successfully integrate these online methods with conventional marketing tools to create a highly-leveraged media campaign.

• Understand how social media can maximize campaign impact

• Identify at least four new media techniques for campaigning

• Learn how to write effectively for different platforms (Twitter, FB, Blogs… etc.)

• Design an effective campaign using social media

• Target and engage a desired audience with greater precision at lower cost

Description

Participants will benefit from a deeper understanding of how social media can be used to the greatest advantage. Organisations will benefit from a greater return from their social media campaigns and be reassured they are following best practice guidelines. They will also see how social media campaigns can be measured an improved.

• How to use social media to build effective campaigns

• Using the most appropriate social media tools for different purposes

• Best practice Facebook pages, Twitter accounts and LinkedIn profiles

• Effective targeting

• Online engagement and advocacy

• Grow audience interest and attract media coverage with “buzz”

• Insights and analytics

• Common dangers with the use of new media such as plagiarism, breach of copyright, etc.

Who is this course for?

This workshop is for mid-level communication staff working for governments, aid agencies, charities, NGOs and other organisations that are involved in campaign design and/or implementation. A basic understanding of Social Media, Messaging and Strategic Communication is preferable.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Media studies, Social media, Marketing