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Effective Business Writing

Bespoke training tailored, at no cost, to your needs and objectives, and the skills and experience of your delegates.

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Summary

Price
£1,524 inc VAT
Or £127.00/mo. for 12 months...
Study method
Onsite
Duration
1 day · Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

The quality of your writing reflects on both you and your organisation. And the key to effective writing is understanding what your reader wants and then organising your information to deliver it.

This is our writing foundation course. It will show you how to write clearly and avoid common business writing pitfalls, whether it's for an internal email or a sales proposal. This highly practical course using your own content, will give you the skills and knowledge to effectively communicate in writing; including articles, reports, marketing copy, emails, letters, and much more.

Description

One day in-company training course covering:

  • Why are you writing and what do you aim to achieve?
  • The importance of communicating features and benefits
  • Understanding who you are writing for and what they want from your document
  • What will make your audience stop reading and taking short attention spans into account
  • Distilling your main points into a sentence and getting that message across
  • The importance of getting the most important point first
  • The key parts of a piece of writing
  • Deciding which information to include and which to leave out, and the points you want to make
  • Getting your information into the optimum order
  • Possible templates and borrowing useful structures from other types of writing
  • Writing to communicate – some simple rules
  • Why you should vary sentence lengths and why too many clauses obscure your meaning
  • Identifying jargon and matching language with audience
  • Making your writing active, clear and compelling and avoiding superfluous words
  • Common errors to avoid
  • Appearance - the role of the headline, using white space, bullet points and lists, images and graphic devices
  • The POWER method of effective writing

Actions and follow-up

This course provides you with practical skills that you can apply immediately to your own writing. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.

Who is this course for?

Anyone who wants to master the basics and gain confidence in business writing skills.

Requirements

None.

Career path

Once you have mastered the basics of writing, you can apply it to any career path.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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