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City and Guilds developed their flagship social media qualification the Diploma in Social Media for Business to address the need for an academically rigorous, professional level qualification to prepare people for today’s business world. The qualification is ideal for those to find a job as a social media marketing manager, a social media marketing assistant or set up a business as a freelance social media consultant. PAs, EAs, VAs would also find adding this qualification to their CV will open up a whole new area of services they can offer. In addition, entrepreneurs would find this qualification a perfect way to learn to market their own business on social media.
Not only has Concise Training created a unique way to study the Diploma in Social Media for Business via distance learning, but the owner of Concise Training; Mary Thomas, actually helped City and Guilds to create it so you will not find a better organisation to deliver it.
This qualification is delivered online through a series of regular, live, online group seminars. These not only provide the opportunity to seek guidance directly from your course tutor but also offer the opportunity for group discussion and interaction. These class webinars are supported by online E-learning modules which are completed in the learners’ own time between seminars.
Throughout your course, you receive full 1 to 1 support (via email, Skype, telephone or via the Concise Training forum) from your personal tutor.
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By the end of this – City and Guilds’ flagship professional Diploma in Social Media for Business qualification – you will have a professional level, practical and theoretical knowledge of the use of social media for business. You will cover all the major social networks including Twitter, Facebook, LinkedIn, Instagram and Pinterest and you will learn how the use of these can be linked to your website through a clear digital marketing strategy. You will be introduced to some of Google's tools such as Google My Business, Google Search Console and Google Analytics and how these can help you get your website found. You will learn about search engine, social media and mobile optimisation and how all of these can be used to benefit businesses.
The qualification assesses learners to ensure that they understand how social media can be proactively and constructively used as a competitive business tool. It progresses quickly and for those used to a certain level of academic rigour, it is possible to complete the qualification in around 8 to 12 months.
With this qualification, you will be a sought-after resource for employers looking to recruit into one of the fastest growing job sectors - that of social media and digital marketing. You might also consider using the knowledge gained through this qualification to set up as a freelance social media consultant.
Personal Assistants and Virtual Assistants will appreciate the need to fully embrace the world of social media and online marketing as this is now an essential skill set to be able to offer to your clients.
Who is this course for?
This course is for you if you are using social media channels and know the ‘how’ but you are not sure whether you are taking a strategic approach or whether you could be doing it better.
If you are looking to change career or move up the career ladder in the area of online marketing or customer service then this is the qualification to choose.
There are no prerequisites for studying this course though learners must have internet access. It will help you if you are already familiar with social networks such as Twitter and Facebook and you will need to be able to represent a business or organisation in either a paid or voluntary position.
You may go on to set up and market your own business, offer marketing services to others or secure marketing positions with large and small organisations.
Searching job sites for digital marketing or social media positions will reveal a large number of vacancies in this growing sector and in as little as 12 months you could be joining those who work in this exciting and dynamic field.
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