Diploma in SEO and Digital Marketing - CPD Certified
John Academy
Summary
Overview
SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization’s position in the digital market. Through this course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.
CPD
Course media
Description
Why choose us?
- Study in a user-friendly, advanced online learning platform;
- All the study materials are available in your student portal including videos tutorials.
- One of the most successful online education platforms in the UK.
- Affordable, engaging & high-quality e-learning study materials;
- You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
- Efficient exam systems for the assessment and instant result;
- The UK & internationally recognised accredited qualification;
- Access to course content on mobile, tablet or desktop from anywhere anytime;
- The benefit of applying for NUS Extra Discount Card;
- 24/7 student support.
- Technical supports and live chat service for your inquiries. This is very helpful for international learners.
- Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.
COURSE CURRICULUM
SEO Basics
- What Is Search Engine Optimization?
- Search Engines That Use SEO
- Using SEO In Website Text
- Using SEO For Google Ads
- Using SEO For Article Marketing
- Using SEO In Press Releases
- Using Longtail Keywords
- Using Google To Discover The Best Keywords
- SEO For Video Ads
- SEO In Photos
- Blogging With SEO Marketing
- Using A SEO Company
SEO Techniques
- Introduction to SEO
- Improve Engagement to Improve Rankings
- Make Your Existing Pages Longer
- Focus on YouTube SEO
- Improve Site Speed
- Focus on Topics Instead of Keywords
- Build Backlinks
- Reporting and Analytics
- Technical Optimization
- Local SEO and Listings
- Guest posting
- Effective Seo Tools
Digital Marketing
- Sales and Marketing
- How Internet Marketing Works
- How To Make Money With Internet Marketing
- What is Affiliate Marketing
- Competition in Internet Marketing
- Researching in Internet Marketing
- Desperate Niches
- Profitable Niches
- Clickbank
- What is Traffic?
- Traffic vs. Relevance
- Article Marketing
- Paid forms of Traffic – 1
- Paid forms of Traffic – 2
- Search Engine Optimization
- Search Engine Optimization 2
- Best SEO Practice
- Blogs – WordPress
- Blogs – WordPress II
- Email Marketing I
- Email Marketing II
- Internet Marketing Strategy I
- Your own website vs free options online I
- Your own website vs free options online II
Email Marketing
- Introduction to Email Marketing
- Using Email Marketing Software
- Building Email Lists by Quantity
- Building Email Lists by Quality
- Crafting an Email
- Analyzing and Tracking Your Email Marketing Strategy
Facebook Marketing Basics
- Introduction to Facebook
- Why You Should Care
- Setting up a Facebook Page
- How to Get More Likes for Your Facebook Page
- Facebook Advertising
- How Much Does Facebook Advertising Cost?
- Marketing on Facebook
- Create a Content Calendar
- Understanding Edge Rank & the Art of Engagement
Twitter Marketing
- TWITTER FOR BUSINESS
- TOP TWITTER TIPS
- TWITTER IS
- BUSINESS TERMS
- WHY USE TWITTER FOR MARKETING
- TWITTER MARKETING BASICS
- TWITTER METRICS
- YOUR BIO
- WHEN TO TWEET
- BUILDING YOUR COMMUNITY
- GENERATING LEADS
- REAL-TIME TWITTER MARKETING
- ENGAGEMENT
- TWETIQUETTE (TWEETING ETIQUETTE)
Pinterest Social Marketing
- Introduction
- How to Use Pinterest
- How to Win the Hearts of the Target Audience on Pinterest
- Understanding Pinterest Etiquette
- Marketing Strategies to Build Your Brand and Your Followers
- Monetizing Pinterest through Market Hunting
- Pinterest Tools to Use in Your Marketing Arsenal
- Conclusion
Google Adwords
- Benefits of online advertising and AdWords
- Choosing a campaign type
- Measure your results
Blogging
- Introduction
- The Anatomy Of A Profitable Blog
- Quick & Easy Optimization
- Extending Your Blog’s Functionality
- Turbocharged Profit Strategies
- Successful Search Engine Marketing
- Digital Marketing Handbook
John Academy: A Great Place to Learn for Everyone, Forever
Expert Authors: We select authors with expertise and experience of training professionals. Our authors are industry experts, academics, authors, face-to-face trainers or online trainers; most often they have a combination of these backgrounds
Engaging Content: Our succinct, bite-sized and business-focussed course materials are designed to deliver the most effective training for you. Each course is made up of modules, manageable learning chunks of text, images, videos and tasks.
Assessment and Certification:
Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.
Who is this course for?
- Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
- People who have an interest in Digital Marketing and how to effectively communicate with their potential clients.
Requirements
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of English language, numeracy and ICT are required to attend this course.
Career path
The Diploma in SEO and Digital Marketing course will be very beneficial and helpful, especially to the following careers:
- Businessman
- Marketing and Promotions Specialist
- Marketing Manager
- Product Creator
- Sales Manager
- Sales and Promotions Specialist
- Top Executive.
Questions and answers
How many days require to complete this diploma.
Answer:Hi Tanveer, Thank you for your question. If you were to complete this course in one sitting, it should take you 64 hours. We give you one-year access to your course so you are able to complete the course at your own pace, in your own time. Regards, Help Desk
This was helpful.Can business women apply to do the course or is it business men women only?
Answer:Dear Margaret, Thank you for your question. Yes, of course, both business women and business men both can start this course. Hope this clarifies your concerns. Regards, Help Desk
This was helpful.What level diploma is this?
Answer:Dear Matthew, Thank you for your question. This is our stand-alone level 3 qualification which is accredited by CPD Qualification Standards & IAO. This is not comparable with other levels set by other awarding bodies. Regards, Help Desk
This was helpful.
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Add to basket or enquire
Course provided by
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
