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Diploma in Google Analytics

Online course

Training Deals

Summary

Price
Enquire to get more info on pricing
Study method
Online
Duration
90 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

This is an online, intensive Diploma, which will give you all the necessary skills and knowledge to understand Google Analytics. By the end of this training course, you will know everything there is to know about Google Analytics.

Description

  • Course Outline

    • Understanding paid search, organic search, PPC, CPC, and SEO
    • The Google Analytics page tag
    • Exploring and understanding standard reporting
    • Understanding and defining pageviews and unique pageviews
    • Understanding and defining dimensions and metrics
    • Powerful analysis with weighted sort
    • What is possible with web analytics?
    • Goals as a way of prioritising your work
    • Your KPIs and Google Analytics
    • Exporting, emailing and scheduling reports and dashboards
    • Exploring and understanding audience
    • Exploring and understanding traffic sources
    • Measuring e-mail marketing campaigns
    • Measuring off-line campaigns using vanity URLs and QR codes
    • Exploring and understanding page title and its significance for SEO
    • Improving in-page analytics
    • Understanding and using landing pages
    • Exploring and understanding visitors flow
    • Measuring how your traffic sources convert to goals and transactions

Who is this course for?

Anyone looking to learn more about Google Analytics and its uses.

Requirements

There are no pre-requisites for this course.

Career path

This course boosts anyone's careers who deals with Google Analytics or is looking to work with Google Analytics.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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