Diploma in Digital Marketing - CPD Certified & IAO Approved

**John Academy has partnered with NUS! Once you purchase your course and study with us, you will be eligible to apply for an NUS Extra card which brings you over 200 UK student discounts and comes with 1 year FREE ISIC unlocking over 42,000 international discounts.**

Beats Electronics – popularly known for selling headphones – spend ninety percent of their budget in marketing. That is why they have great sales year after year, and why they can sell their products at a high price for the brand alone. If you want to keep up with trends and reach billions of people with the ease of the internet, this CPD Certified Diploma in Digital Marketing course is for you.

The course is divided into multiple sections, wherein the first section you learn about sales and marketing. You also learn about the nature of internet marketing, affiliate marketing, competition, research and niches. You then move to the second portion of the course, where you discover more about traffic, article marketing and search engine optimization. Next, you look further into marketing using Blogs in WordPress, through emails and strategies towards internet marketing. Finally, you explore the possibilities of digital marketing using social media sites like LinkedIn, Twitter, Facebook, etc.

This course is going to help you understand the basic ideas behind digital marketing and discover more ways for you to spread your brand worldwide. Gain your accreditation today!

Why choose us?

• Study in a user-friendly, advanced online learning platform;
• All the study materials are available in your student portal including videos tutorials.
• One of the most successful online education platforms in the UK.
• Affordable, engaging & high-quality e-learning study materials;
• You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
• Efficient exam systems for the assessment and instant result;
• The UK & internationally recognised accredited qualification;
• Access to course content on mobile, tablet or desktop from anywhere anytime;
• The benefit of applying for NUS Extra Discount Card;
• 24/7 student support.
• Technical supports and live chat service for your inquiries. This is very helpful for international learners.
• Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.

COURSE CURRICULUM

Module 01

• Sales and Marketing
• How Internet Marketing Works
• How To Make Money With Internet Marketing
• What is Affiliate Marketing
• Competition in Internet Marketing
• Researching in Internet Marketing
• Desperate Niches
• Profitable Niches

Module 02

• Clickbank
• What is Traffic?
• Traffic vs. Relevance
• Article Marketing
• Paid forms of Traffic – 1
• Paid forms of Traffic – 2
• Search Engine Optimization
• Search Engine Optimization 2

Module 03

• Best SEO Practice
• Blogs – WordPress
• Blogs – WordPress II
• Email Marketing I
• Email Marketing II
• Internet Marketing Strategy I
• Your own website vs free options online I
• Your own website vs free options online II

Module 04

• What Are Niche Website?
• The Role Of Visualization In Education
• Identify Your Best Platform Or Software
• Select A Web Host
• Collect Your Site
• Building A Content Rich Website
• Build Backlinks
• Use SEO, Multimedia And Social Sites
• Use Analytics
• Wrapping Up

Module 05

• Introduction
• Understanding the Value of Social Media Buzz and What It Can Do For Your Business
• Developing a Winning Social Media Marketing Plan
• Setup and Manage a Facebook Page That Works
• Tweet Your Way to Online Prominence
• Build Your Network with LinkedIn
• Captivate Your Audience with YouTube
• Conclusion

Module 06

• Introduction to Email Marketing
• Using Email Marketing Software
• Building Email Lists by Quantity
• Building Email Lists by Quality
• Crafting an Email
• Analyzing and Tracking Your Email Marketing Strategy

Module 07

• Introduction to Facebook
• Why You Should Care
• Setting up a Facebook Page
• How to Get More Likes for Your Facebook Page
• Facebook Advertising
• How Much Does Facebook Advertising Cost?
• Marketing on Facebook
• Create a Content Calendar
• Understanding Edge Rank & the Art of Engagement

Module 08

• TWITTER FOR BUSINESS
• TOP TWITTER TIPS
• TWITTER IS
• BUSINESS TERMS
• WHY USE TWITTER FOR MARKETING
• TWITTER MARKETING BASICS
• TWITTER METRICS
• YOUR BIO
• WHEN TO TWEET
• BUILDING YOUR COMMUNITY
• GENERATING LEADS
• REAL-TIME TWITTER MARKETING
• ENGAGEMENT
• TWETIQUETTE (TWEETING ETIQUETTE)

Module 09

• What is Instagram?
• Instagram for Business
• Instagram & Community

John Academy: A Great Place to Learn for Everyone, Forever

Expert Authors: We select authors with expertise and experience of training professionals. Our authors are industry experts, academics, authors, face-to-face trainers or online trainers; most often they have a combination of these backgrounds

Engaging Content: Our succinct, bite-sized and business-focussed course materials are designed to deliver the most effective training for you. Each course is made up of modules, manageable learning chunks of text, images, videos and tasks.

Assessment and Certification:

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.

• Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
• People who have an interest in Digital Marketing and how to effectively communicate with their potential clients.

• This course is available to all learners, of all academic backgrounds. However, although an educational background and experience related to marketing, communication and technology will be of great advantage.
• Learners should be aged 16 or over to undertake the qualification.
• Good understanding of English language, numeracy and ICT are required to attend this course.

The Diploma in Digital Marketing Course will be very beneficial and helpful, especially to the following careers:

• Businessman
• Marketing and Promotions Specialists
• Marketing Managers
• Product Creators
• Sales Managers
• Sales and Promotions Specialists
• Top Executives
• And Many More!