Diploma in Blogging & Content Marketing

Blogging is more than just an online personal journal now. It can influence communication all over the world. We will look into what makes blogging very appealing and learn how to setup a personal blog where we can explore opportunities for business, too. Let us show you the value of creating compelling content through this course.

LESSON 1: Basics to Blogging

In this lesson, we get introduced to the world of blogging by discussing first some influential bloggers who have created brands and businesses from blogging. We will check what are the platforms one can use to start blogging immediately.

LESSON 2: Content Planning & Content Curation

A content plan is one of the most important things that a content marketer will develop. It helps deliver consistent content like high quality blogs and a regular content strategy. We are also now in a world with insatiable appetite for content, so content curation is now a very valuable activity that can add value to our audience’s experience.

LESSON 3: The Significance of SEO

Search Engine Optimization is one way to reach your customers online. People now turn to Google for information and by understanding the key concepts of SEO, you can let your customers find you with the literal touch of their fingertips.

LESSON 4: Is it Important to start a vlog?

Vloggers are the new stars of the Internet. Some are even more recognizable than movie stars. The medium is still very new and in this lesson, we will look at how to develop your personal brand on YouTube.

LESSON 5: Content Marketing

We will study what is Content Marketing and get a clear know-how why content is valuable to advertisers, businesses, and publishers. Our goal is to untangle the elements that make for an engaging content and also look at what successful brands are doing that others are not.

LESSON 6: How to Monetize Your Blog

Blogs are not just a source of value online, but also are continues means of conversations and brand development. We will explore ways how you can use a blog to create income or generate more sales for your company through case studies.

LESSON 7: Build a Compelling Personality for Your Content

Know why it’s important for you to trust your own opinion when creating content for your blog. We take a look at why readers go back to certain blogs and we also study how to control your writing voice and add as much character to your content as possible.

LESSON 8: Managing a Community of Online Followers

As your blog starts to grow, learning how to engage with people that are reacting to your published content is crucial for your brand development. Sharing your own content online will give you advocates and critics, and being aware how to interact here will have a lasting impact for your reputation.

As you continue to get followers on your blog, you have to learn how to manage and engage them. Remember that sharing your content online will generate followers but also critics and being aware of how to react to them will have a long-term impact on your reputation.

To evaluate a student’s capability to grasp and potential to understand the topics provided in our course, we have a couple of interactive quizzes at the end of each module.

CERTIFICATE

After successful completion of the course, our students can buy a CPD Certificate of Achievement from Adams Academy.

The certificate is given in PDF format. If any of our students want a hard copy of the certificate, it is available for an additional fee.

COURSE HIGHLIGHT

1. Discover how your functional capabilities and knowledge can be applied directly to Blogging & Content Marketing.
2. Students can attend eight live interactive online lessons over four weeks. Students can also use our 24/7 on-demand access to study at their pace and convince.
3. Students can interact with our lecturers on fully interactive bonus Question and Answer session.
4. Our content is produced, provided and supported by industry-leading instructors.
5. We offer our students complete support during and after the completion of the course.
6. Certificate and accredited diploma are available for any students who want to buy it after successful completion of the course. It is attention grabbing for CV.
7. No previous knowledge necessary for this course, it is suitable for all levels. It is a centre where all like-minded students come here to gain knowledge.

TUTOR SUPPORT

To excel at your academics, it is always advised to have an instructor guide and help you throughout the course. As part of our Diploma course, we give our students full access to our dedicated tutor support service here the instructor will guide you or erase any doubt via email or phone throughout our course.

COURSE COMPATABILITY

Nowadays a lot of people are using their web while travelling around during the day, so have designed our course based on their compatibility. Our course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. Our web can be accessed over 3G or 4G network while you are on the move.

Currently there are no Q&As for this course. Be the first to ask a question.