Digital Skills: Social Media
FutureLearn
Summary
Overview
Learn how to use social media for business, from creating a social media presence to measuring success.
Description
Learn how to effectively use social media for business
Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.
Play VideoView transcriptDownload video: standard or HDWhat topics will you cover?
Week 1
- What is social media?
- Target groups
- Social media channels
- Managing your social media presence
- Social media management tools
Week 2
- Social media top tips
- The importance of performance measurement
- Social media listening
- Duration 2 weeks
- 1 hour per week
- Free digital upgrade
Learn how to effectively use social media for business
Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.
Play VideoView transcriptDownload video: standard or HDWhat topics will you cover?
Week 1
- What is social media?
- Target groups
- Social media channels
- Managing your social media presence
- Social media management tools
Week 2
- Social media top tips
- The importance of performance measurement
- Social media listening
When would you like to start?
- Available now
- Date to be announced
What will you achieve?
By the end of the course, you'll be able to...
- Explain what Social Media is
- Describe how it can be used to build a brand
- Explain what target groups are
- Identify social media channels
- Explain tips for messaging
- Describe the role of a Social Media Manager
- Identify Social Media Management tools
Who is this course for?
This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
