Digital Marketing & SEO

Uplatz offers this comprehensive course on Digital Marketing & SEO. It is a self-paced course with video lectures. You will be awarded Course Completion Certificate at the end of the course.

Digital Marketing (online marketing / internet marketing) refers to marketing and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is the promotion of products or services through digital channels, such as search engines, social media, email, websites, mobile apps, and other online platforms. The goal of digital marketing is to reach a targeted audience, build brand awareness, and drive customer engagement and conversion.

The primary goals of digital marketing are:

a) increase your online presence

b) reach your target customers

c) integrate your online profiles and platforms

d) perform market research for your products & services.

The list of digital marketing strategies is constantly evolving but the most prominent ones are:

• Pay-Per-Click Advertising
• Paid Search Advertising
• Search Engine Optimization (SEO)
• Paid Social Media Advertising
• Social Media Marketing
• Conversion Rate Optimization (CRO)
• Content Marketing
• Native Advertising
• Email Marketing
• Mobile Apps Marketing
• Affiliate Marketing

Digital marketing helps a business to reach its potential customers, find new customers, build a strong brand, and achieve better RoI than any other marketing channels.

Some of the digital marketing assets are your Website, Branded assets (logos, icons, acronyms, etc), Video content (video ads, product demos, etc), Images (infographics, product shots, company photos), Written content (blog posts, eBooks, product descriptions, testimonials), Online products or tools (SaaS, calculators, interactive content), Reviews, Social media pages, and the like.

Some of the main components of digital marketing include:

1) Search engine optimization (SEO): SEO involves optimizing website content and structure to improve search engine rankings and drive organic traffic.

2) Pay-per-click advertising (PPC): PPC involves placing ads on search engine results pages or social media platforms and paying for clicks or impressions.

3) Social media marketing: Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to build brand awareness and engage with customers.

4) Email marketing: Email marketing involves sending targeted and personalized emails to customers and prospects to build relationships and drive conversions.

5) Content marketing: Content marketing involves creating and distributing valuable and relevant content to attract and engage a targeted audience.

6) Affiliate marketing: Affiliate marketing involves partnering with other websites or influencers to promote products or services and earn a commission for each sale or lead generated.

Digital marketing requires a combination of creative, technical, and analytical skills, and the ability to adapt to new technologies and trends. Successful digital marketers must be able to understand and analyze customer behavior and preferences, develop targeted and personalized campaigns, and measure and optimize performance through data analysis and testing.

• Digital Marketing & SEO - all lectures 69:10:02

  • 1: What is Digital Marketing 24:02
  • 2: Primary Search Engine and their Philosophy 28:13
  • 3: Primary Social Media Platforms 24:39
  • 4: Digital Marketing Terminology 27:27
  • 5: Website - Web Portal - eCommerce Site 12:14
  • 6: What to see in a Website 11:33
  • 7: Basic Webpage Designing 11:08
  • 8: Creation of a Website 11:07
  • 9: Structure of a Website and its Pages 11:39
  • 10: What is SEO 10:20
  • 11: Why Business needs SEO 11:07
  • 12: Components of SEO 29:53
  • 13: On-page SEO and its importance 29:59
  • 14: How to optimize Meta Tags 16:19
  • 15: Google Analytics 29:56
  • 16: Google Search Console 21:27
  • 17: Bing and Yahoo Webmaster Setup 13:50
  • 18: Blog setup for Blogger and WordPress 25:54
  • 19: Off-page SEO and its importance 21:04
  • 20: SEO Tools 28:50
  • 21: Off-page SEO Blogger Posting 28:35
  • 22: Off-page SEO WordPress Posting 29:06
  • 23: Important HTML Tags 29:15
  • 24: HTAccess File 29:51
  • 25: Directory Submissions 29:56
  • 26: How to submit Directory 12:55
  • 27: Search Engine Updates 23:18
  • 28: Core Web Vitals 21:36
  • 29: Core Web Vitals Fixing 19:10
  • 30: Introduction to WordPress Website 10:27
  • 31: WordPress Optimization - part 1 30:04
  • 32: WordPress Optimization - part 2 30:00
  • 33: WordPress Optimization - part 3 29:59
  • 34: Quora 30:01
  • 35: Content Marketing Platform - Medium 29:57
  • 36: Content Marketing Platform - EzineArticle 30:05
  • 37: Google Analytics Goal 30:25
  • 38: Content Marketing Platform - wikiHow 30:01
  • 39: Google Analytics View 30:12
  • 40: Content Marketing Platform - Reddit 30:45
  • 41: Content Marketing Platform - BizSugar and DZone 31:20
  • 42: Content Marketing & Promotion - HubPages 31:11
  • 43: Off-page Guest Post 31:16
  • 44: Off-Page Social Bookmarking 30:58
  • 45: Off-page Press Release 31:24
  • 46: Off-Page Blog Commenting 32:04
  • 47: Off-Page Forum Posting 22:19
  • 48: Google Update - Jaggar Update 21:40
  • 49: Technical SEO - W3c and Load Speed 31:36
  • 50: Off-page Infographics 21:53
  • 51: AMP Pages Responsive and Keywords Density 33:33
  • 52: Off-page Search Engine Ping and RSS Submission 12:48
  • 53: Google Update - Big Daddy and Vince Update 20:57
  • 54: Other Google Updates 40:03
  • 55: Why Content Marketing 10:45
  • 56: Technical SEO Schema Markups 31:41
  • 57: Technical SEO - LSI and Pagination 32:42
  • 58: Google Update - Caffeine and Mayday 31:17
  • 59: Google Update - Panda Update 15:46
  • 60: Freshness and Page Layout 31:03
  • 61: Intro to Local Listing 31:31
  • 62: How to do Google Local Listing 32:43
  • 63: How to promote Google Local Listing 32:20
  • 64: Bing Places Business Listing 34:15
  • 65: Bing Paid Promotion 31:23
  • 66: Google Local Ads Call Form 30:59
  • 67: Google Local Ads - Google My Business 20:11
  • 68: Yelp Local Business Listing 31:24
  • 69: Viator Tripadvisor Listing 41:29
  • 70: Yellow Pages and other local BPS 30:59
  • 71: SEO Reporting - Keywords Analysis 31:13
  • 72: SEO Reporting - Keywords Status Report 30:23
  • 73: Work Report - part 1 30:40
  • 74: Work Report - part 2 36:09
  • 75: Google Analytics Reports - Landing Page 31:40
  • 76: Google Analytics Reports - Keywords Location 30:42
  • 77: Google Analytics Reports - City Device Benchmark 30:52
  • 78: GA Reports - Goal - GWT - Keywords - Landing Page 30:52
  • 79: Google Search Console - Sitemap Errors 15:12
  • 80: Client Emails - Pre Project Mail 30:42
  • 81: Client Emails - Pre Project Keywords Analysis Mail 30:33
  • 82: Client Emails - Proposal Creation 30:28
  • 83: Client Emails - Sending Proposal Mail 31:28
  • 84: Client Emails - Follow up Mail 15:32
  • 85: Client Emails - Monthly Report Mail 30:49
  • 86: Client Emails - Invoice and Query Mails 31:28
  • 87: Client Emails - Other Mails 31:17
  • 88: Google-Ads Intro 34:09
  • 89: Google Ads Campaign 30:57
  • 90: Google Ads Groups and Ads 31:38
  • 91: Google Ads Scheduling and Ext 31:18
  • 92: Google Ads Dynamic Group and Billing 30:49
  • 93: Google Ads Tools and Reports Setting 30:51
  • 94: Google Ads Keyword Planner and Diagnostic Tool 31:04
  • 95: Google Ads Conversion Tracking 30:55
  • 96: Google Ads Review. Suspended and Other Issues Handling 31:47
  • 97: Google AdWords to Google Ads Rebranding 07:13
  • 98: Google Ads Display Intro 30:31
  • 99: Google Ads Display Campaign - Ad Group - Ads 30:41
  • 100: Google Ads Audience and Demographics 31:05
  • 101: Google Ads Placement and Topics 30:35
  • 102: Google Ads YouTube Ads 30:55
  • 103: Google Ads YouTube Ads Types 31:17
  • 104: Google Ads YouTube Ads Target 31:06
  • 105: Google Ads Apps Promotion 30:22
  • 106: Google Ads Gmail Ads Intro 30:26
  • 107: Google Ads Gmail Ads Creation and Bidding 30:41
  • 108: Yahoo Ads Intro 30:17
  • 109: Yahoo Ads Creation 30:19
  • 110: Google Ads Shopping Ads 30:20
  • 111: Google Shopping Ads 30:19
  • 112: Microsoft Advertising (Bing Ads) 30:12
  • 113: Bing Ads Keywords Planner 30:38
  • 114: Bing Ads Import from Google and linking 33:30
  • 115: Bing Ads Extensions 30:22
  • 116: Google Express Smart Campaigns 30:35
  • 117: Social Media Marketing Intro 30:38
  • 118: SMM Facebook Intro 30:35
  • 119: SMM Facebook Group 30:52
  • 120: SMM Facebook Page 30:52
  • 121: SMM Facebook Widgets 30:18
  • 122: SMM Facebook Ads 30:23
  • 123: SMM-Facebook Leads Form 31:45
  • 124: SMM Facebook Conversion 30:46
  • 125: SMM Facebook Points 30:04
  • 126: SMM Twitter Intro 31:29
  • 127: SMM Twitter Analytics 30:09
  • 128: SMM Twitter Ads 30:24
  • 129: SMM Twitter Business Ads 30:09
  • 130: SMM LinkedIn Intro 30:20
  • 131: SMM LinkedIn Account 31:13
  • 132: SMM LinkedIn Company 30:28
  • 133: SMM LinkedIn Ads 30:15
  • 134: LinkedIn Ads Website Intro 30:48
  • 135: LinkedIn Ads Website Single Image 30:28
  • 136: LinkedIn Ads Website Image Video Text 30:42
  • 137: LinkedIn Ads Website Message Conversation 30:34
  • 138: LinkedIn Ads Website Leads Conversion 40:20
  • 139: Website Audit Report Intro 30:49
  • 140: How to make Audit Report for a website 30:18
  • 141: Google AdSense Intro 30:21
  • 142: AdSense - How to place on Websites 45:16
  • 143: AdSense Code and Reports 36:27
  • 144: Google Tag Manager Introduction 40:15
  • 145: Google Tag Manager Implementation and Reporting 38:07
  • 146: Google Tag Manager Ecommerce Setting 40:16

Digital Marketing & SEO - Course Curriculum

1. What is Digital Marketing
2. Digital Marketing Scope
3. Digital Marketing Terminology
4. What is Google Update
5. List of key Google Updates
6. Social Media Marketing introduction
7. Various types of websites
8. What to see in a website
9. Basic webpage designing
10. Creation of a website
11. Website core structure
12. What is SEO (Search Engine Optimization)
13. Why businesses need SEO
14. Components of SEO
15. On-page SEO
16. On-page on-site SEO factors
17. Google Search Console
18. Yahoo & Bing Webmaster tools
19. Title tags, Meta tags, Header tags optimization
20. Blog setup for Blogger and WordPress
21. Blogger-posting
22. Off-page-SEO
23. WordPress website creation
24. Google Analytics introduction
25. Google Analytics Goal report
26. Google Tag Manager and eCommerce
27. Google-analytics-Vs-GA4
28. htaccess File
29. SEO Tools introduction
30. Keywords Research
31. Off-page optimization introduction
32. Article Guest Posts
33. Off-page Activities
34. Technical-SEO
35. Local Business Listing introduction
36. Google and Bing local listing
37. SEO reporting
38. Client emails
39. Google Ads - introduction, search ads, display ads, shopping ads
40. YouTube ads, app promotion, smart campaigns, tips & tricks
41. Yahoo Ads
42. Social Media Marketing
43. Facebook - introduction, groups, company page, widget, Facebook ads and paid campaigns
44. LinkedIn - introduction, account creation, company page creation
45. Twitter marketing
46. Why Content Marketing
47. Quora
48. Medium
49. EzineArticle
50. wikiHow and other platforms
51. Video promotion
52. Canva
53. Email Marketing
54. Mail250 Guide
55. Mailchimp account & complete guide
56. Zoho campaigns
57. Sendinblue intro and guide
58. Inbound Marketing
59. Hubspot Form - Email, Chat, chat installation
60. Facebook Marketplace
61. YouTube optimization - channel & videos optimization
62. Figma collaborative design tool guide
63. Ads Writing, WordStream, Copywriting
64. Native Ads with Taboola
65. Product Management

Everyone

Passion to learn and succeed!

• Digital Marketing Expert
• Digital Marketing Specialist
• Marketing Manager
• SEO Expert/Analyst
• Social Media Specialist
• PPC / Paid Media Expert
• Product Marketing Manager
• Internet Marketer
• Digital Marketer
• Digital Marketing Associate
• Product Manager
• Sales Executive
• Advertising Specialist
• Marketing Analyst

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included