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Digital Marketing Foundation Course (2-Day Classroom)

Business Consort – Digital & Social Media Academy

Summary

Price
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Finance options

Our price guarantee means we are 20% cheaper than any like-for-like course in the UK - We accept...

Study method
Classroom + online
Duration
2 days · Full-time
Qualification
Certified by Business Consort Digital & Social Media Academy – Accredited under The Chartered Institute of Marketing CPD Programme
Awarded by CIM
Additional info
  • Tutor is available to students

Location & dates

Location

Address
150 Minories
City Of London
London
EC3N1LS
United Kingdom
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Address
St James Building
61-95 Oxford Street
MANCHESTER
Lancashire
M16EG
United Kingdom
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Overview

Digital Marketing Foundation Course ideal for those who need to get to grips with the fundamentals of digital marketing and the essentials of social media marketing

Course programme overview:

  • Digital Marketing
  • Content Marketing
  • Social Media
  • Email Marketing
  • Online Advertising
  • SEO (Search Engine Optimisation)
  • Conversion Rate Optimisation
  • Google Analytics
  • Basic to intermediate internet marketing strategy, planning & monitoring

You will leave the session with the necessary building blocks to start implementing and managing digital marketing campaigns.

Dates are available in our Manchester and London venues

Get in touch with our team at Business Consort for full details and upcoming dates

Course media

Resources

Description

Digital Marketing Foundation Course FROM ONLY £649 + VAT (Normally from £1,549 + VAT)

This course is ideal for those looking to work or who are already working in digital marketing but requires a deeper knowledge of all marketing concepts and tools required in business.

his course covers all the essentials of digital marketing that would be required in executive level sales, marketing or business development role in today’s business world!

Day 1; Digital Marketing Fundamentals – Concepts & Tools

  • Overview of all digital marketing landscape
  • Introduction to all current digital marketing concepts
  • Digital Communications mix – Looking at all the digital channels used in today’s business world
  • Choosing the best digital marketing tool set for your business
  • Overview of digital/ internet marketing covering the essentials of;
    • Content Marketing, Blogging & Online PR
    • Social Media Marketing Essentials
    • Email Marketing Fundamentals
    • Online Advertising Options
    • SEO (Search Engine Optimisation)
    • Conversion Rate Optimisation relating to websites and campaign landing pages
    • Google Analytics and other monitoring tools
  • Practical Session: Getting to know & learning how to use the digital tools and channels

Day 2; Digital Marketing – The Practical implementation

  • Digital Marketing Frameworks – 7P’s, RACE and other fundamentals required in digital roles
  • Digital Marketing Strategy – Getting a basic social media, content marketing, email, advertising and SEO strategy in place
  • Digital Marketing Campaigns – Implementing and managing – The basics
  • Getting to grips with basic campaign monitoring & acting on the results
  • Basic digital marketing action plan
  • Case studies: Proven Strategies & Methods
  • Practical Session: Where do you start? Basic digital marketing review & auditing using digital tools & Campaign Planning Session

Who is this course for?

Course Level: For novice, aspiring or developing digital marketers

Requirements

This course is perfect for those working in marketing or looking to break into this area - The foundation course will ensure attendees have a good working knowledge of digital marketing tools, channels and camapigns

Career path

A perfect course to give you the grounding to progress onto the CAM Diploma in Digital Marketing accredited by The Chartered Institute of Marketing

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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