Digital Marketing Fast Track Course (London or Manchester)

This course covers absolutely all things digital that would be required in any sales, marketing or business development role in today’s business world!

It is ideal for current digital marketers to take their knowledge to the next step and is ideal for those already involved in digital marketing in the commercial sense.

3 day intensive course - Hosted by Multi-Award Winning Digital Marketing Speaker, Author & Trainer – She has just been awarded Best Female Speaker @ The Professional Speaker Awards – She is ranked #1 in her industry by LinkedIn globally – Dawn McGruer FRSA FCIM

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.

What will the course cover?

Day – 1- Digital Marketing Essentials

You will learn;

• 10.00am - Essential digital marketing: Proposition, Presence, Process, Customer Personas, journey, process of attracting and converting your audience.
• 11.45am – BREAK (15 mins)
• 12.00pm – DIGITAL – The key channels and the underlying principles, approach to digital marketing from channel marketing to the higher goal not just features and benefits for the person but the business as a whole - productivity, performance and profit and digital marketing as a revenue generator not a business cost
• 1.00pm – LUNCH (1-Hour)
• 2.00pm - Social media marketing for business – 7 Steps to social media success
• 3.15pm – BREAK (15 mins)
• 3.30pm – Q & A / Summary
• 4.00pm - CLOSE

Day – 2 – Advanced Digital Marketing

You will learn;

• 10.00am - Search Engine Optimisation (SEO), Pay Per Click (PPC), Social media Marketing and strategy
• 11.45am – BREAK (15 mins)
• 12.00pm - Email Marketing (Design effective email campaigns and templates)& Automation, GDPR - Legislation, regulation and codes of practice and governance, Sales lead generation funnels
• 12.30pm - CRM’s & Social Selling, Affiliate Marketing, partnerships and influencers
• 1.00pm – LUNCH ( 1-hour)
• 2.00pm - Online PR & Advertising - Creating Ad campaigns
• 2.30pm – Dynamic Digital Marketing: CASE STUDY, Strategy & Campaigns (competition for best idea) How to perform and record results of your digital marketing audit, re-purposing content to share the story and sell more through high impact campaigns that create a buzz and impact reaping results from your audience
• 3.00pm - It also looks at Digital Metrics & Google Analytics- Acquisition, behaviour and conversion, taking data into information to provide insights and actions to improve digital marketing - How to record metrics aligned to your own business goals using our template (including competitor analysis) Using digital marketing campaign results to improve lead generation and conversion going forward
• 3.15pm – BREAK (15 mins)
• 3.30pm – Q & A / Summary
• 4.00pm - CLOSE

Day – 3 – Digital Creative Workshop

You will learn;

• 00am - Content Marketing and inbound marketing versus outbound

• 10.30am - Design tactics for website conversion optimisation & heat mapping - What the perfect anatomy of a homepage looks like
• 11.00am - Digital Marketing Tools for efficient & effective content marketing, How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!! Designing high impact social media profiles and pages
• 11.45am Create landing pages that convert to leads, Blogging & Writing search engine optimised content for the web, Writing blogs that drive traffic and interaction
• 12.00pm – Psychology of colour, types of content to educate, entertain and invoke emotion
• 1.00pm – LUNCH (1-Hour)
• 2.00pm – Video & Viral Marketing
• 3.15pm – BREAK (15 mins)
• 3.30pm – Q & A / Summary (video of most expensive campaign ever £20 million)
• 4.00pm – CLOSE

This fast track and extremely intensive course is the perfect platform to go onto attain the most in demand qualification by employers which is the CIM Digital Diploma in Professional Marketing accredited by The Chartered Institute of Marketing as it covers 80% of the diploma syllabus across the 3-days.

Business Consort 3-Day Fast Track Digital Marketing & Social Media Course (+ CIM Upgrade Option)

Ideal if you already have some experience and are looking to improve audience reach, lead generation, and conversion for improved return on investment to maximise your results and ultimately profits. Learn proven digital success strategies to take advantage of latest trends. Covers 80% of the diploma syllabus.

£1549 + VAT + diploma £1749 + VAT

What’s included? Includes refreshments, lunch, all course materials and unlimited post course support.

BEST PRICE GUARANTEE - 20% cheaper than any like-for-like accredited and certified course worldwide.

This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

Must have some digital marketing experience

Perfect course to move onto studying CIM Diploma in Professional Digital Marketing as it covers 80% of the syllabus.

Certificate of completion

Digital certificate - Included