Digital Marketing Essentials Certificate

The Associate Certificate in Digital Marketing Essentials is accredited by the Digital Marketing Institute (DMI). It is an online short course that is designed for non-marketers seeking a better understanding of the digital world and why it is transforming the way we do business today.

This course will help you develop the skills needed to build your digital awareness. You will gain key skills and competencies in customer journeys, web concepts, web terminology, user experience, social media, social customer service, data analytics, and more.

The Associate Certificate in Digital Marketing Essentials course covers the following topics:

• The Digital Opportunity
• Websites and Email
• Social Media and Social Selling
• Social Customer Service
• Digital Challenges and Risks
• Digital Mindset

Once you have successfully completed this course you can continue your professional learning with certifications such as Associate Certificate in Social Media Marketing, Associate Certificate in Email Marketing, or Professional Diploma in Digital Marketing.

Did you know?

• The Digital Marketing Institute (DMI) sets the global standard in digital marketing certifications
• The DMI certifications are updated every 6 months to ensure you have the most up-to-date knowledge, helping you stay ahead of the competition
• 92% of DMI members have said that their digital marketing certification has had a positive impact on their career
• 81% of DMI students have been promoted after completing one of the digital marketing courses
• 88% of DMI members are working at senior or management level

Benefits of studying with ITonlinelearning

• Ability to study at your own pace 24/7
• You can pause and rewind the material at any time
• Studying is broken down into easily manageable sections
• Access to study material for 12 weeks
• Dedicated tutor support to answer your course questions
• Excellent career resources for refreshing your knowledge, updating your CV and preparing for interviews

For more information, enquire now and one of our highly experienced Course and Career Advisors will assist you in determining the best study path for your specific needs.

Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.

A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business. It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.

Upon successful completion, you will become a Certified Digital Marketing Associate.

There are no entry requirements for this qualification.

Upon completion, the Associate Certificate in Digital Marketing Essentials can lead to any of the following roles:

• Junior Marketing Assistant
• Sales and Marketing Executive
• Social Media Assistant
• Marketing Assistant
• Junior Digital Marketer