Digital Marketing Training
Accredited by CPD & IAP | Free PDF Certificate Included | Lifetime Access | No Hidden Fee
Study365
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Digital Marketing Course
Online Marketing otherwise known as Internet or Digital Marketing, is introduced in comparison to more “traditional” marketing techniques. This Online Digital Marketing Course is an initiative designed to educate learners in the area of Digital Marketing. Online learning is an excellent way to enhance your digital capability, with the subject chunked up into easy to understand topics that can be tailored to your skill level. Overall its an excellent way to either fill information gaps or understand the overall subject.
This course provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques. Also, this online course offers maximum flexibility, academic excellence and practical skill transfer.
With flexible study times of online learning, apply today to easily gain the skills needed to be a successful Digital marketer and gain highly paid employment today. This training course allows you to enhance your Digital marketing skills and prove to employers and recruiters that you’re able to provide Digital marketing duties to the highest standards.
Our online programme is well designed that you feel same as you are in the classroom. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have lifetime access for 24 hours a day, 7 days a week. Effective support service, and study materials including step by step guided tutorial videos build your confidence to study well and guide you to secure your qualification.
* Free E-certificate (No additional cost for E-certificates)
Why You Should Choose Study 365
- Lifetime Access to your course.
- The price shown on Reed is for the whole course, including the final exam and free e-certificate.
- CPD and IAP accredited certificate upon successful completion
- Tutor Support available Monday – Friday
CPD
Course media
Description
This online Digital marketing essentials training course has been designed for 25 guided learning hours. Key topic areas of the course are listed below under the curriculum.
Course Curriculum
Module 01 : Introduction
- Online Marketing
- Paid Media
- Owned Media
- Earned Media
- Digital Marketing
- Customer Strategy Worksheet
- H+ Sports
- Marketing Strategy Worksheet
- Business Strategy Worksheet
Module 02 : Digital Marketing Strategy
- The importance of defining three strategies
- Building a business strategy
- Building a brand strategy
- Building a marketing strategy
Module 03 : Exploring Digital Marketing
- Definitions and terminology
- Components of digital marketing
- The digital marketing landscape
Module 04 : Starting with the Website
- What makes a website effective?
- Choosing a domain name
- Selecting a designer or developer
- Building a site, yourself
- Making your website convert
- Creating engaging web copy
- Choosing responsive design
- Installing Google Tag Manager
Module 05 : Foundation of Analytics
- Introduction to measuring data
- How online analytics work
- Using goal and event tracking
- Looking at a conversion funnel
- Defining your key performance indicators (KPIs)
- A look at attribution models
Module 06 : Search Engine Optimization
- How SEO works
- Essential optimization techniques
- Conducting keyword research
- Crafting a content strategy
- Leveraging local SEO
- Choosing to hire a professional
Module 07 : Search and Display Marketing
- Introduction to search and display
- Launch text search ads
- Launch display search ads
- Deciding to use remarketing
- Succeeding at search and display marketing
Module 08 : Social Media Marketing
- Building a social media marketing plan
- Who`s using social media?
Module 09 : Facebook
- Build my Facebook page
- Building Your Audience
- Facebook Post and Integrating with Audience
- Promoting the Business on Facebook
- Advance features and managing page
Module 10 : Twitter
- Introduction to Twitter
- Connecting & Twitting
- Advertising on Twitter
Module 11 : YouTube
- Introduction to YouTube
- Marketing on YouTube
- Working with YouTube Channel
- Advertising on YouTube
Module 12 : LinkedIn
- Introduction to LinkedIn
- Finding and Engaging with your Audience
- Create and Marketing with Your Company LinkedIn Page
- Recruitment with LinkedIn
Module 13 : Pinterest
- Create a Pinterest Business Account
- Improving Pinterest Presence
- Analyze the Performance of Pinterest
Module 14 : Video Marketing
- The impact of video marketing
- Getting started with video marketing
- Creating compelling content
- Promoting videos on YouTube
- Meaningful video marketing metrics
Module 15 : Email Marketing
- Understanding email marketing
- Creating an email marketing plan
- Tools to launch successful campaigns
- Measuring the success of email
Module 16 : Content Marketing
- What is content marketing?
- Creating a content planning model
- Setting up a blog
Module 17 : Mobile Marketing
- The mobile marketing landscape
- Mobile applications
Module 18 : Expanding Your Digital Marketing Skills
- Running A/B marketing tests
- A look into affiliate marketing
Method of Assessment:
At the end of the course learners will also take online multiple choice questions assessment tests. This online multiple choice questions tests are marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification:
Successful candidates will be awarded “ Certificate in Digital Marketing Essentials”.
Why Choose Us?
- Our courses represent outstanding value for money
- High quality e-learning study materials and mock exams.
- Each course is designed by industry experts, using an innovative interactive learning approach.
- Includes step-by-step guided videos tutorials.
- 24/7 Access to the Online Learning Portal.
- Anytime & Anywhere Learning.
- Recognised Accredited Qualification.
- Access Course Content on Mobile, Tablet or Desktop.
- Study in a user friendly, advanced online learning platform.
- Excellent customer service and administrative support.
Who is this course for?
This entry-level course typically attracts attendees looking to develop an understanding of the dynamic world of digital marketing.
The course is designed to give learners a rapid boost to their knowledge of digital marketing strategy and techniques covering a broad set of disciplines. The approach is practical and straight-talking with case studies to bring the theory to life.
Requirements
This course requires no formal prerequisites and this certification is open to everyone
Career path
You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 - £35,000.
Digital Marketing Executive, Digital Marketing Manager, Digital marketing Analyst, Digital Marketing Assistant, Online Community Manager
Questions and answers
Hello, I am very much interested in taking this course. I am a non UK citizen. Is there any way I am able to do this course online?
Answer:Dear Sir/Ma'am Thank you very much for your query. Yes ofcourse you can enroll. There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. Anyone who would like to learn new things and an interest in how you can use digital marketing to promote products and services will definitely help though. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.
This was helpful.Please advise the difference between this course and the advanced. Can you study in preparation for a new role or do you need a live role to work with
Answer:This Social Media Training Course is the perfect opportunity to kick start a fantastic career. Social Media is everywhere, and you can make a career out of it! You don't need a live roll but once completed you will be awarded a “Social Media for Business Training Certificate” where you have more chances, get in to a new role in digital Marketing. Once completed you can enroll on our Advanced Social Media & Digital Marketing course, where you able to gain wider knowledge in Digital Marketing.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
