Marketing and Advertising Diploma

Diploma In Marketing and Advertising

The combination of advertising and marketing brings together two specialist subjects, providing you with a full understanding of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.

What skills will I gain?

• Learn the basic principles of advertising & marketing
• Study international marketing strategies in depth
• Develop the skills to identify consumer behaviour
• Study the product life cycle
• Gain a full understanding of the customer relations
• This course gives you a full knowledge of sales promotions
• Learn how to accurately conduct both primary and secondary research
• Explore creative, strategic and applied marketing concepts

Course Duration:

Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.

Course Curriculum

Module 01 :Getting Started

• Getting Started With Course
• Student Registration Form

Module 02 : Marketing and Advertising Diploma

Module 03 : Introduction to Marketing

• What is Marketing
• The Four P's
• Production Orientation
• Customer Value
• Ethics & Cause-Related Marketing

Module 04 : Marketing Strategies for Competition

• Competitive Advantage : The Importance of Strategic Marketing
• Business Plans : How to Develop a Business Mission Statement
• What is SWOT : Situation Analysis in Marketing
• How To Identify Strategic Alternatives In Marketing
• Target Market Strategies for Successful Business
• The Marketing Mix : Product, Place, Price & Promotion

Module 05 : Analysis of Marketing Environment

• Marketing Environment : External Influences on Marketing Strategy
• Attitudes, Values & Believes : Social Factors in Marketing
• Technology's Impact on Marketing & Marketers
• Political & Legal Environment of Marketing
• Foreign & Domestic Business Competition : Definition & Regulation

Module 06 : International Marketing Strategies

• International Marketing : The Importance of Global Marketing Strategy
• Internet & Global Marketing : E-Commerce on an International Scale
• International External Marketing : Culture, Economic, Tech & More
• International Marketing Mix & the 4p's
• Breaking Into Foreign Markets : International Marketing Strategies

Module 07 : Consumer Behavior

• Understanding The Consumer Decision- Making Process
• Consumer Behavior Theory & Marketing Strategy
• Consumer Psychology & The Purchase Process
• Brand Familiarity & The Purchase Process
• Cognitive Dissonance & Post-Purchase Process
• Buying Behavior & Marketing : Types Of Consumer Buying Decisions
• Influences On Consumer Buying Decisions: Cultures, Values & More

Module 08 : Marketing and Market Research

• How Business Marketing Differs From Consumer Marketing
• Business Marketing : Producers, Resellers, Government & Institutes
• Marketing Research : Definition, Purpose, and Role
• How to Establish a Marketing Research Project

Module 09 : Market Segmentation

• Why Market Segmentation Important to Marketers
• How to Segment Business Markets Step by Step
• What is a Business Product : Definition for Marketers
• Product Development & Business Growth : Process & Strategies
• Branding & Brand Equity In Business Marketing

Module 10 : Marketing Mix

• How To Develop And Market New Customers
• Types Of New Products : New Product Line, Product
• Improvement & More
• How A New Product Is Adopted By Consumer
• Classes Of Adopters : Innovators, Early, Late & Laggards

Module 11 : Product Life Cycle

• Product Life Cycles : Development, Design & Beyond
• Retailing's Roles In Marketing : Definitions & Dimensions
• Retails Segments : Target Markets & Marketing Strategies
• Retail Marketing Mix Vs. Traditional Marketing Mix

Module 12 : Marketing Channel and Supply Chain

• Service Marketing : The Difference between Services & Goods
• How Non Profit Marketing Differs From For-Profit Marketing
• Marketing Channel : Definition & Functional In the Marketplace
• Channel Intermediaries : Definition & Function in Business
• Supply Chain Integration

Module 13 : Promotion

• Promotion & The Consumer Communication Process
• Goals Of Promotion & Marketing Mix
• Consumer Awareness Promotion : The Aida Acronym
• Integrated Marketing Communication & The Marketing Plan

Module 14 : Advertising

• Effects Of Advertising on
• Types Of Advertising : Institutional & Product Advertising Consumer Buying Behavior
• Advertising Media Choices & Marketing Strategies

Module 15 : Customer Relationship

• How Public Relation Is Different From Advertising
• Why Companies Use Public Relations

Module 16 : Sales Promotion

• Sales Promotion In the Promotional Marketing Mix
• Trade Sales Promotion & Promotional Marketing Mix
• Customer Relationship Management & Marketing Technology

Module 17 : Selling

• Relationship Selling Vs. Traditional Methods : Defection & Purpose
• Personal Selling : The Steps of The Selling Process

Module 18 : Pricing Strategies

• Pricing Decisions : Profit Oriented, Sales & Status Quo
• Pricing Objectives : How Firms Decide on a Pricing Strategy
• Pricing Strategy & Consumer Perception
• Pricing Elasticity : Understanding Supply & Demand
• Pricing Cost : What Motivates Mark-Up & Break-Even Pricing
• Price Selecting : How Business Select the Correct Price for Products
• How Prices Are Determined & Affected by Environmental Factors
• Economic Factors Of Pricing & Pricing Strategy
• Recommended Books – Marketing And Advertising

Certification

Those who successfully pass this course will be awarded a Marketing & Advertising Diploma. Anyone eligible for certification will receive a free e-certificate, and printed certificate.

Method of assessment

• At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

• This course is suited to anyone hoping to work in marketing or advertising
• This course would also be helpful to those needing to update their knowledge of marketing or advertising

• You must be 16 or over
• You should have a basic understanding of English and basic IT knowledge
• You will need a computer or tablet with internet connection (or access to one)

This training course will lead you to different of career opportunities and few of them are:

• Marketing Executive
• Marketing Assistant
• Advertising Assistant
• Social media Executive
• Account Assistant

Currently there are no Q&As for this course. Be the first to ask a question.