Digital Marketing Analyst Course

Enrol in this course to start a career in digital marketing analysis.



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£149 inc VAT (was £199)
Or £49.67/mo. for 3 months... Read more
Offer ends 31 August 2020
Study method
Online, self-paced
1 Month
No formal qualification

4 students purchased this course

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Do you have an interest in SEO or how search engines can be used to improve a company's performance? Many employers today seek employees with SEO experience and knowledge.The Digital Marketing Analyst course focuses on Google Analytics which covers the fundamentals, as well as more advanced aspects, of how Google can help you analyse the business model

Google Analytics is a service offered by Google that tracks and reports website traffic. It provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. A Digital Marketing Analyst is someone who uses both qualitative and quantitative tools and is an expert in the business of how the customer base is interacting and evolving over time. Therefore in order to understand this customer base Digital Marketing Analysts need to be able to manipulate the tools and software found in Google Analytics.

The Digital Marketing Analyst Course can assist you in beginning a career where you can use cutting edge technology to understand and reach target audiences in the most effective and relevant way with Google Analytics.

With social media surging forward as the modern way of marketing, it is essential for organisations to analyse data which will assist in the planning of advertising campaigns. This training course will introduce you to the fundamentals of Google Analytics and teach you how to master Google Analytics from the very basics, right through to the most advanced features on offer. This course will ensure that you gain an in-depth understanding of reporting, behavioural data, audience conversion and a well-rounded knowledge base of this software.

The internet has become an inherent part of the business model and proficiency in Google Analytics will give you the advantage you need in the job market. As most of us are aware, all successful businesses of today have an online presence, which plays a very important role in business operations. Therefore proficiency in Google Analytics is the first step you can take toward a successful Digital Marketing Analyst career.


This course aims to cover some of the fundamentals of Digital Marketing, which includes knowledge and skills in Google Analytics. Becoming A Digital Marketing Analyst is possible through our online, self-paced certification which will enable you to be the Google Analytics Guru you know you're capable of being. With an up-to date knowledge base, the sky is the limit for those who are certified Digital Marketing Analysts. An added bonus is that you can sign up and complete this course from the comfort of your home.

What you will learn:

Fundamentals of Google Analytics
Google Analytics software
Behavioural reports

Why study online?

Technological improvements and advances in educational design mean that studying online is no longer just a low cost alternative to traditional training methods. In many respects our online courses offer training which is superior to the majority of available “classroom” options.

Not only is the effectiveness of the training process enhanced, but also the convenience and overall cost efficiency of studying online makes it a compelling option for training. You can learn at your own pace and can repeat each section as many times as required unlike in a classroom environment.

Studying at your own pace, rewinding and going over the material as often as you need improves your long-term memory retention and makes studying more rewarding.


Module 1: Introduction to Google Analytics

Intro Definitions – Part 1
Intro Definitions – Part 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points

Module 3: Basics of Google Analytics

Basic Features
Adding A Dashboard
Sharing Reports
Realtime Analytics
Standard Reports

Module 4: Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
Cross Development
All Referrals
Webmaster Tools

Module 5: Behavioural Reports

Behavioural Reports Intro
Content Drilldown
Landing Pages
Esist Pages
Event Flow Report
Working With Events
Site Search Report- Part1
Working Site Report
Site Search Report- Part2
Site Search Report- Part3
Behaviour Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing AdSense
Inpage Analytics

Module 6: Audience

Audience Reports
Location Report
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Visitor Flow Chart

Module 7: Conversions

Intro To Module 7
Funnel Visualisation
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool

Please note that the official exam is not included, however for those who complete the course, they will receive a completion certificate upon request.

Who is this course for?

This course is for the aspiring Analysts who would like to learn and study Google Analytics so that they can implement and understand it's tools and software in order to analyse customer bases.

The Digital Marketing Analyst course provides a solid foundation of Google Analytics which will provide you with the knowledge and skills that will assist those who are looking to understand the core principles which will improve business performance.


There are no official prerequisites to study the Google Analytics training course.

Career path

  • Digital Marketing Analyst
  • Digital Marketing Manager
  • Advertising Executive
  • PPC Specialist
  • Marketing Manager
  • Assistant Digital Marketer
  • SEO Consultant

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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