Digital Marketing Analyst Course

Do you have an interest in SEO or how search engines can be used to improve a company's performance? Many employers today seek employees with SEO experience and knowledge.The Digital Marketing Analyst course focuses on Google Analytics which covers the fundamentals, as well as more advanced aspects, of how Google can help you analyse the business model

Google Analytics is a service offered by Google that tracks and reports website traffic. It provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. A Digital Marketing Analyst is someone who uses both qualitative and quantitative tools and is an expert in the business of how the customer base is interacting and evolving over time. Therefore in order to understand this customer base Digital Marketing Analysts need to be able to manipulate the tools and software found in Google Analytics.

The Digital Marketing Analyst Course can assist you in beginning a career where you can use cutting edge technology to understand and reach target audiences in the most effective and relevant way with Google Analytics.

With social media surging forward as the modern way of marketing, it is essential for organisations to analyse data which will assist in the planning of advertising campaigns. This training course will introduce you to the fundamentals of Google Analytics and teach you how to master Google Analytics from the very basics, right through to the most advanced features on offer. This course will ensure that you gain an in-depth understanding of reporting, behavioural data, audience conversion and a well-rounded knowledge base of this software.

The internet has become an inherent part of the business model and proficiency in Google Analytics will give you the advantage you need in the job market. As most of us are aware, all successful businesses of today have an online presence, which plays a very important role in business operations. Therefore proficiency in Google Analytics is the first step you can take toward a successful Digital Marketing Analyst career.

This course aims to cover some of the fundamentals of Digital Marketing, which includes knowledge and skills in Google Analytics. Becoming A Digital Marketing Analyst is possible through our online, self-paced certification which will enable you to be the Google Analytics Guru you know you're capable of being. With an up-to date knowledge base, the sky is the limit for those who are certified Digital Marketing Analysts. An added bonus is that you can sign up and complete this course from the comfort of your home.

What you will learn:

Fundamentals of Google Analytics
Google Analytics software
Behavioural reports
Audience
Conversions

Why study online?

Technological improvements and advances in educational design mean that studying online is no longer just a low cost alternative to traditional training methods. In many respects our online courses offer training which is superior to the majority of available “classroom” options.

Not only is the effectiveness of the training process enhanced, but also the convenience and overall cost efficiency of studying online makes it a compelling option for training. You can learn at your own pace and can repeat each section as many times as required unlike in a classroom environment.

Studying at your own pace, rewinding and going over the material as often as you need improves your long-term memory retention and makes studying more rewarding.

Curriculum

Module 1: Introduction to Google Analytics

Intro Definitions – Part 1
Intro Definitions – Part 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points

Module 3: Basics of Google Analytics

Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views

Module 4: Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
Cross Development
All Referrals
Campaign
Keywords
Social
Webmaster Tools

Module 5: Behavioural Reports

Behavioural Reports Intro
Dimensions
Content Drilldown
Landing Pages
Esist Pages
Events
Event Flow Report
Working With Events
Site Search Report- Part1
Working Site Report
Site Search Report- Part2
Site Search Report- Part3
Behaviour Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing AdSense
Experiments
Inpage Analytics

Module 6: Audience

Audience Reports
Location Report
Language
Behaviour
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart

Module 7: Conversions

Intro To Module 7
Funnel Visualisation
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion

Please note that the official exam is not included, however for those who complete the course, they will receive a completion certificate upon request.

This course is for the aspiring Analysts who would like to learn and study Google Analytics so that they can implement and understand it's tools and software in order to analyse customer bases.

The Digital Marketing Analyst course provides a solid foundation of Google Analytics which will provide you with the knowledge and skills that will assist those who are looking to understand the core principles which will improve business performance.

There are no official prerequisites to study the Google Analytics training course.

• Digital Marketing Analyst
• Digital Marketing Manager
• Advertising Executive
• PPC Specialist
• Marketing Manager
• Assistant Digital Marketer
• SEO Consultant

Currently there are no Q&As for this course. Be the first to ask a question.