Digital Marketing : Internet Marketing Basics

Internet Marketing Basics

Internet marketing refers to the concept of using internet with the aim of influencing the marketing strategy in order to better the firm’s productivity and keeping up its good position. It is about your goods and services marketing over the internet or web which is known with the different names such as web marketing, search engine marketing, digital marketing, web-based marketing, e-marketing and online marketing etc.

In contemporary world, the Internet is a dominant tool which is used to facilitate the business entities to reach the mass of new consumers. Internet marketing has been proved advantageous not only for top ranking firms but also for small to medium sized companies to share the information related to their products and services globally.

One of the undenied benefits of internet marketing and advertising on web is that it remains constantly on and access from anywhere at any time to your brand and services will be possible. Moreover, customers can visit your business website at their convenience.

This insightful unit offers a complete introduction to the internet marketing and describes the popular strategies related to the internet marketing. A variety of key topics are explored in-depth, including the creating an internet marketing plan, the marketing cycle, Search Engine Optimization (SEO) along with optimizing keywords.

The further key concepts such as monitoring search engine ranking, utilization guidelines and building your community along with the various sources of social media such as Face book, Linkedin, You tube, Vlog and Blogs are also covered. Discover what social media is and how to develop a social media plan.

Internet Marketing Basics

Objectives:

After the completion of this course learners will be able to:

• Market your online business using social media and the Internet

Program Content:

Lesson(s):

Introduction to Internet Marketing Basics

Topics:

• What is Internet Marketing?
• Popular Strategies
• Creating an Internet Marketing Plan
• The Marketing Cycle
• Search Engine Optimization (SEO)
• Optimizing Keywords
• Monitoring Search Engine Ranking
• What is Social Media?
• Understanding the Marketing Mix
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• Using Facebook
• Building Your Community
• Building a Blog and Blog Rules
• Vlogs and YouTube

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

• Business owners, managers, entrepreneurs,
• People seeking to expand their career opportunities
• Existing employees looking to develop their CPD
• Office workers at all levels
• Team Leaders and supervisors
• Entrepreneurs planning to start their own business

This is a standalone course and assumes no prior knowledge.

*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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